You can move to value with elevated relationships and a strong narrative and agenda.
- How do we achieve the numbers required to meet budget?
- Are there even enough hours in the day to do that many deals?
Below are 6 key elements of the sales and marketing machine
Build a plan to leverage the machine
Know your numbers . Work backwards and Chunk it....
Know what sales success looks like - know your numbers
How many social and email outreaches plus phone calls are needed to achieve these results?
If they can’t hit these numbers, consider outsourcing
Bring marketing to the party and get better results
Create relevant Content Articles interesting to your targeted leads
Design an unforgettable customer experience CX CX CX
This is because customer experience (CX) is the single biggest point of differentiation, and it should be targeted as early in the buyer’s journey as possible.
It all needs to work together
- Sales and marketing,
- insight and value,
- old-school content and
- new-school channels,
- humans and machines, and
- social and the phone.