Saturday, June 20, 2015

Networking is so much more than swopping your business cards

So what is Networking?

Is Networking really going to functions and meeting people then giving each other Business Cards that we never look at again?


So you've met someone who really would utilise your services - once you have generated the contact - its what you do next that Books the Business!

To be honest, once you've met this person who would be an "Ideal" Client - its up to you to build the trust over time. You have to build a relationship with your new friend. A relationship where you get to know what he does and he gets to know what you do. You need to work at building Trust and a relationship or friendship, a connection with this person. 

When the time is right. When your friend ,found at a networking function, has a problem and you have built a friendship with this person by keeping in touch, your friend - When the time is right - they are thinking who do I know who can help me with this problem - Since you have kept in contact regularly and built trust - they will think " I know .... They pick up the phone and give you a call. 

Then if you have your pricing right and you can have simple sales conversations, you will Book the Business. 

So Networking is So much more than exchanging cards ......... Its about building connections ,  friendships,  connections and building TRUST. When they need your help, they will give you a call or go into a sales conversation when you call. 

In the BookYourselfSolid®, once you've made a connection - you share in regular monthly emails -

1. Share your compassion 
2. Share someone in your network 
3. Share an article or something you know

You can even take it up a notch by sending books or article that will be of interest to your network - or at least a special connection within your network.

You don't need a lot of connections, at BookYourselfSolid®, we talk about the List of 90 - just work with the connections within your network and by building the connection and trust level, you will build your business. 

Adrienne McLean, BookYourselfSolid® Certified Coach, is a Marketing Skills expert helping Business Professionals with Marketing and Client generation by using the world famous BookYourselfSolid® system. See -

Adrienne is the President of the Hornsby Chamber of Commerce running regular networking events in the Northern Suburbs of Sydney. See


Monday, June 15, 2015

Entrepreneurial gems

I93. I wish I knew the importance of networking when I first started my web design company. It took me a few months to realize that referrals and networking are the best types of leads. People want to do business with people they like! – Becky McKinnell

78. Relationship Marketing – I wish I had understood the importance of staying connected with past clients and nurturing relationships with current clients. Your personal life, your spiritual life and your professional life is all about the relationship. – Sandie Glass

53. What I didn’t know then was the value of networking. You never know where business will come from. And having friends and acquaintances from political, business and social circles may prove to be your best new business referral! – Melissa Stevens

41. One thing I wish I knew right off the bat is the benefit of networking.  I spent a lot of time trying to tackle everything on my own, but its really important to reach out to fellow entrepreneurs, complimentary businesses, family and friends for advice and support. – Cailen Ascher Poles

10. I really wished I developed more social skills early on to spend more time developing relationships. Networking has been key to bringing in more business and I had practice this social ability more, then business may have come sooner rather than later. – Ali Allage