Sunday, February 28, 2016

You are invited to the BBG Launch Breakfast Briefing

Referron and linked in are tools that have helped build many
business's grow!! 

What is BBG?

Business Builders Group (BBG) is designed to help you grow your
business via a powerful close knit referral marketing community.

The group is about helping each other grow each others business
through referrals!

The BBG Process is specifically designed to overcome the key
challenges that business owners and executives face when attracting
referrals ... through their Community, unique BBG Structure,
Professional Mentoring and Best of Breed Tools.

The power of warm referrals work!


When registering for breakfast , be sure to enter in the promotional
 code "referron007" for your complimentary tickets

Monday, February 22, 2016

How to create relationships with people that will refer you to your ideal clients

Developing referral relationships with people isn’t new, it isn’t fancy, but it works and is the cheapest way to grow your business with warm relevant leads.

 However there are some simple rules to follow to ensure you have success.

"From Day One I asked myself “who else can add value to my clients ” and “how can I add value to them? "

1. Find the right sort of people to partner with... Those that you know like and trust.

Not everyone thinks the same way as you and are happy to collaborate and refer.

 Make a list of 30+ people that you could partner with. 

People that you respect, are willing to learn about your business, and that you can build a relationship with. 

People that have communities, clients and networks. 

People you can trust 

2. Speak to these people

Message them via email, social media message, etc to see if they are interested in creating some sort of collaboration. 

Add them to your linked in and invite them to your Referron network ( send them a Referron vCard (10 seconds!)

This message is just about setting up a meeting, phone call or chat to talk over a few  ideas and thoughts. To see where synergy exists and if it is a person you actually want to partner with. 

Track and measure those that answer you! 

3. Invite them to your BBG chapter

If, after step two, you feel there is some good synergy invite them to join you in your #BBG chapter.

So there you go: in three simple steps you will have identified who to partner with, spoken to them about such an opportunity and put a plan in place with the right people. Imagine if you did this with five people, ten people, twenty people? How quickly would you find new customers and make new sales.

The best part about the above? It can all be achieved within just a few days.

Thursday, February 18, 2016

At Virgin Group we recognise that togetherness is a hugely importantaspect of life and we refer to each other as a family

It's interesting, that Virgin recognise the power of the klt factor and the power of referrals.
What is the klt factor you ask? 
Know , like and trust!

Do you want to be part of such a "business family"?

Consider joining a  business builders group! (BBG)

Families know each other’s strengths and weaknesses and can work together to help each other shine. Bonds of love and friendship can encourage collaboration, and help to create productive working environments that are fun and energetic. Family values are the cornerstone Virgin’s culture, where we have turned a family business into a business family.
Who do you consider part of your extended family?

Wednesday, February 17, 2016

Keynote at BBG launch - using Referron

 Using Referron  with regular systemised face to face meetings and coaching - 
 BBG will be creating that "virtual village" - that group of people that you will know, like and trust - creating an enviable intelligence network.... For the benefit of  BBG members.

Over the past 3 years, based on researching 10x , interviewing 100s of accounting firms and professional services firms  and working with countless coaches and SMEs - 

We identified What SMEs most want are leads - and of course a methodology to close them....  And what we found is that the best leads come from referrals - from people that know like and trust you - 

So I figure , if we give people what they want - we will get what we want ....

So BBG is simply about generating you warm leads - and we have a kpi of a minimum of 100 leads per annum - and 3600 referrals for each BBG group of 30.

Using Referron 

  • Members will be able to know who is referrable - who are the guys that are recieving the most leads - what is there X factor.
  • Who are the mavens - the people who love to refer - those are the ones that people will warm to.... You will have that data... And have the opportunity to get them to know like and trust you. 
  • As the BBG network grows - we will list the top referrers and the top people being referred. 
  • By members referring on a regular basis - the strength of the group will grow - as will the expansion of the BBG influence, directly benefitting you, our members, who will have access to that data . 

So - 
Update your profiles and pictures - so that you become more referrable - so that when someone refers a person to you - the potential client will know who you are! 

Be sure to use Referron to refer someone to a person you know like and trust within 3 taps of the phone - the law of reciprocation works! And they will refer to you! 

That is what Referron and BBG can do for you,

I will be holding a webinar  - giving a detailed rundown of Referron features and how to use the app and system.

We have a number of new features that will soon be released - such as card scanning - if you are interested - we would be delighted if you would be interested to be one of our testers - if you are interested - let me know and I will refer you to our developer Keith Hutchison .

For more information - go to

Tuesday, February 2, 2016

Become a founding member of our business builders group

If you'd like to attract a lot more referrals in your business, here's something that may be just the ticket.

Maybe you have been to networking events or referral groups before and found them to be less than effective for attracting leads and customers..

BBG, co-founded by Geoff Hirsh, is completely different. 

The BBG Process is specifically designed to overcome the key challenges that small business owners face when attracting referrals ... through their community, unique BBG Structure, Professional Mentoring and Best of Breed Tools.

We are hosting a briefing, with drinks and nibbles,  where you will find out how BBG can help you achieve your growth objectives

When:- on Thursday 18 February 4:30am - 6pm 

Where:-  at the BBG Meeting Venue, Level 7, 14 Martin Place, Sydney, 2000

and I would be delighted if you could join us to learn how you can be a founding member of this community. 

This briefing is limited to 40 guests so make sure you click here to register your interest today.

We look forward to seeing you there.

About Geoff Hirsh 
Geoff is one of Australia's top marketing consultants, with 8 years corporate marketing experience with Cadbury Schweppes and Duracell and 25 years running his own Marketing Agency – AdMail

Over that 25 years he has worked with literally hundreds of businesses from Top 100 Companies all the way down to owner-operated SME's, helping his clients win awards for new product launches, loyalty programs, website design, promotions and event management, and others achieve successful share market floats and trade sales.
In the 25 years he has run his own business Geoff estimates that over 80% of his new business has come through referrals.Geoff is currently a member of BNI and The Network Collective and is a past member of The Executive Connection. In putting the Business Builders Group together, Geoff has applied his considerable knowledge and expertise in Referral Marketing to building a model that – I have no doubt – is simply the best available in Australia today.

Monday, February 1, 2016

"Networking is for suckers..."

If I'm invited to attend another time-sapping, soul-crushing networking event, I might just slam my forehead into the obligatory coffee urn.

Check out these metrics...

The average networking event has about 60 people in attendance. It runs for about two hours. That means, if you want to connect with all 60 people, that affords you two minutes per person.

Most people manage to connect with about five people. And they rarely seem to be the 'right' people.

It takes half an hour to get there... then another 30 minutes to find a parking space... then there's the commute home.

Not really efficient is it?

But... if you do want to CRUSH your next networking event... try one of these three tactics... that you're simply gonna LURVE...

1. Create a calling card...

This tactic is AWESOMESAUCE!

My friend John Englezos used this tactic to close almost a year's worth of business (he almost filled his books for a year) in under 60 minutes, at a networking event.

Business cards and networking go hand in glove, right? They’re like peas and carrots. Peaches and cream. Mork and Mindy.

You can’t have one without the other? Or can you?

Yet, more and more established business operators (CEOs and senior decision makers) are opting to ditch the business card.

Young networkers are doing the same.

The inference here is that cards are for ambulance chasers, desperadoes and powerless members of middle-management.

The other implied statement goes something like this...

“If you are unable to connect with me through other means (such as shared contacts and social media), you don’t deserve to connect with me.” (Totally harsh, right!)

The absence of a card, in the right circumstances, has the power to immediately position the cardless renegade as ‘the prize’ by forcing new contacts to do a little ‘work’ to secure the contact.

Alternatively, if executed poorly, it can make the empty-handed recalcitrant appear obnoxious and even amateurish or unprofessional, at best.

So, how do you strike the right balance?

Rather than offering a business card, offer a 'calling card' instead.

And what’s a calling card? It’s something that provides your new contact with a reason to call on you and it provides your new contact with a tool to refer you to their contacts.

This is your opportunity to position you as 'the prize'.

My business card features nothing other than a logo and URL. And the automated follow up sequence (like John's) is designed to build relationships and educate, while I do other things.

(John and I will be explaining how this tactic can be used to shortcut customer acquisition, avoid time-wasters, build trust and close deals, at an upcoming FREE webinar we're hosting:

2. Offer the speaker food...

Often the only person worth meeting at a networking event is the guest speaker. (It's sad but sometimes very, very true.)

But this person is always popular. And, when the ‘show’ is over, this ‘star of the moment’ will usually find themselves surrounded by a throng of well-wishers, toting broad smiles, questions with agendas and, of course, wads of business cards.

I know what this feels like, having spent time on both sides of this weird and unbalanced situational relationship, as a ‘speaker in demand’ and ‘desperate throng member’.

Yet, have you ever heard about the principle of influence called Reciprocity?

Put simply, if you give someone an unsolicited gift of any perceived value, they will feel a pressing desire to give you something, of slightly greater value, in return.

It’s one of those principles of human nature that has allowed humankind to prosper. (It even exists in other parts of the animal kingdom, including and beyond our fellow primates.)

Having watched how others have grabbed my attention (and then tested these same techniques on others later), I’ve found that the surest way to win the attention of the most popular person in the room is to offer them a glass of water, or a cup of tea, or a beer, or a can of coke. It doesn’t matter!

Do like your mamma taught you... and feed them!

If the speaker is not prematurely dragged away (or a sociopath), he or she is likely to track you down after the questions have subsided to ask you (yes, you) what you thought of the event.

This is another way to position you as 'the prize'.

(If you appreciate common-sense advice and could benefit from business development tactics that work, please seriously consider attending our upcoming webinar, LEADS RELOADED:

3. Seek partners and not clients...

No-one likes to be sold to (or 'at').

But everyone appreciates a new business opportunity.

It's actually flattering to receive a business proposition, rather than a pitch. It suggests that you know your shizz.

While it might be hard to find and connect with prospects at networking events, it's not so hard to find other people from other industries or your own who share a similar agenda and a similar target audience.

They are there to build their network too! 

That's right. Why pitch to one prospect at a time, when your efforts could be better spent securing a 'marketing alliance'.

Here's a saying worth remembering...

"The middle class compete. The world-class collaborate."

(But what are the best ways to harness the power of a marketing alliance? That's something that John and I will be sharing at our upcoming webinar together, LEADS RELOADED:


If you are just OVER networking events, and if lead acquisition and business development is still am essential part of your business, have a think about this...

Imagine for a moment that your business, or even your livelihood, depends on securing 10 new clients or customers a month.

And, if you don’t secure these 10... well... let’s just say that’s bad.

Now let’s also assume that your organisation has only 10 quality leads in the pipeline -- actually let’s say that your efforts have secured 10 pre-qualified prospects, people who have shown interest in what you do or what you have to offer. Let’s even assume that they are desperately keen.

They are hot leads.

Now, you need to secure 10 new clients, right? And you have 10 hot pre-qualified prospects.

That’s got to be a good scenario, right?

But, how many of your hot pre-qualified prospects are you really likely to convert? Realistically?

Well, I think you know the answer.

No matter how good your sales patter is, your product or service, you simply ain’t gonna close 10 out of 10. One prospect will suddenly go on holiday, another will quit, a third will be promoted or moved into another department.

(If you can consistently convert every lead into a prospect and every prospect into a customer, I want to hire you. Come work for me. But if you’re that gifted, I can only assume that you’re a billionaire by now.)

The truth is, no person or organisation is that gifted.

However, what if you had 1,000 leads, or 100 enthusiastic prospects to deal with?

Would you then be more likely to secure the minimum 10 clients you need, in our hypothetical (but all too real) scenario?

Any form of marketing is a numbers game.

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives.

These are fundamentals of business and unlikely to change any time soon.

However, the old ways of achieving these outcomes (like endless coffee catch ups) are fast becoming obsolete.

Here's the good  news...

The tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. 

And, the really good news is that they are getting better, cheaper and easier to use.

James Tuckerman
Founder, Anthill Magazine
Co-Founder, Not-So-Freaky University