Monday, May 7, 2018

Dale Beumont's BBG Gala Breakfast

Great commentary by Tony Jacobson - Guru and  Business Mentor 

Dale Beaumont gave an outstanding presentation at the BBG Gala Breakfast in April. It was an incredible event where all attendees learnt a fortune, had the chance to network with likeminded individuals and were also served a wonderful 5 star breakfast. 

These are some of my main takeaways from the event:

  1. One of the main points that was driven home was that every business person should have a coach. Just think Federer, Messi, Rory McElroy, even though they are at the pinnacle of their games, they all still have coaches. 
  2. 85% of Aussie consumer are on FB 
  3. There are 1 billion views on YouTube daily and it's become the 2nd biggest search engine in the world after Google. 
  4. Gen y is 25% of the workforce — technology needs to be embraced in order for your business to stay relevant.
  5. There are amazing software platforms which enable your business to keep up to speed and differentiate itself from the rest of the pack:
  • Playcelet - Great images to customise for your products.
  • GIF images - Movement in emails and on websites lead to a 12% increase in “stickiness”  
  • Snippy - Makes a short link to content that you share. Now you OWN the link and traffic is redirected back to your website.
  • Headline Analyser - Tests headlines in emails using algorithms that test their effectiveness. It offers suggestions and word replacements and a handy score tracker shows how much better your headline gets as you implement the changes. The improved headlines is also picked up much more effectively by the search engines.
  • - Fastest way to get website for a business owner – You need to be found by google and own the first page. The website is mobile, tablet and web enabled. 
  • Shakr - Video is essential. At Shakr you can find 3000 pre-made video templates - takes two or three minutes to make brilliant videos which are becoming ever more essential for essential (duplicated) for ecommerce.
  • A Good company intranet is essential.  Google sites offers a superb free product. What you can upload is endless in terms of increasing productivity. For example, new staff spend first day watching videos off the intranet and therefore save many valuable hours getting up to speed in the induction process. It uses google search technology making it easy to find and access all the stored information.  It also enables you to lock down certain departments so only the required staff members can gain access. 
  • Implement a task management software such as TEAMWORK. Email is no longer a productive method for managing complex projects. It only costs $6 per staff member.
  • Using an intelligent CRM is critical. Look at Hubspot, infusionsoft and bitrix24.
  • Snagit -  Snagit is a screenshot program that captures video display and audio output. Originally for the Microsoft Windows operating systems, recent versions have also been available for macOS, but with fewer features.
  • Dialpad - Offers a secure, enterprise cloud phone system, business VoIP, toll free numbers, cloud PBX & integrations with G Suite & Office 365.
  • Fiverr - The world's largest online marketplace for freelance services, beginning at a cost of $5 per job performed, from where it gets its name.
    • Re-marketing is critical.
    • Only 2% of ecommerce transactions take place on the first contact. 
    • Only 3% of ecommerce transactions take place on the second contact. 
    • 5% of ecommerce transactions take place on the third contact.
    • 10% of ecommerce transactions take place on the forth contact.
    • 80% of ecommerce transactions take place on the 5th to 12th contact 
  • The Speed of your website is critical if it is to rank highly in a Google search. If your website is slow, google will reject you. Make sure you optimise the speed of your website. 

For more information get your hands on a copy of Dale’s book “Secrets of top business builders exposed”. It’s a great read and a treasure trove of wonderful ideas. 

Tony Jacobson


Avant-garde International Consulting Group

Thursday, May 3, 2018

The #1 Way To Improve Engagement on LinkedIn

Great article by John Nemo - Li Le in Guru 

You need to find ways to engage your ideal clients and prospects in 1-on-1, personalized conversations using LinkedIn invites and messages.

John calls it  context for connection -  a great way to starting these new relationships and discussions - find commonalities to spark discussions with new connections.

Inbound Invites + Engagement = Success on LinkedIn

Be sure to build your LinkedIn profile in a way that helps your ideal clients and customers understand who you are and how you can help them, and if you’ve included the right keywords inside your profile, you’re going to see a steady stream of inbound invites from people wanting to connect to you on the network.

To enable you to get a steady stream of “inbound invites” you need to create  a “client facing” profile.

John has an amazing Template  use this copy-and-paste LinkedIn profile template that includes some of his favorite phrases, keywords and formatting tips.)

An inbound or “Received” invitation on LinkedIn is ideal, because that means someone else has taken the time to “find” you on the platform, look at your profile and send an invitation wanting to connect with you personally.

It’s akin to a WARM REFERRAL!

Sometimes, these inbound invites you receive will include a personal note from the person about how he or she found you and why he or she wants to connect.

But more often than not, you’ll just see some inbound, generic invites sitting there once you click on the “My Network” tab at the top of your LinkedIn page.

Follow These Steps to Filter your Inbound contacts 

(Not on mobile) First, click on “My Network” at the top of the page. That will pull up all your inbound or “Received” invitations from people who want to connect with you.

Next, click “Manage All” in the top corner of that “Invitations” area, and you’ll be brought to a new page that allows you to utilize the different filters I’ve mentioned.

The filters are laid out in boxes above your “Received” (or inbound) LinkedIn invites to connect. Simply click on the box you want to filter by (“All Invitations,” “From Your Company,” “From Your School” or “Has Mutual Connections”) to sort the list of inbound invites accordingly.

The Power of Context

Imagine seeing someone who went to the same school: business/university / festival  as you has just sent an invite to connect. you have a commonality that you can connect with! 

Find the hook!

You can now easily accept the person’s invite, and then fire off a personalized, 1-on-1 message asking about his or her experience at your school as an icebreaker.

Here’s a sample message you could use after accepting an invite  that seems to work for me 

Hey [NAME] – thanks for inviting me to connect!

I noticed you are a (profession) and work at (business) and we have (nunmber of mutual contacts)

why not join me as my guest for breakfast at our next breakfast forum... and start connecting and collaborating with people that I know like and trust. 
Join me as my guest at (your bbg breakfast forum link) I look forward to putting a face to a name.
Looking forward to learning more about you professionally and how I can help you out!Best Ivan ps.. Click link to view my profile and connect with me on referron If you update your profile on referron, you will create your own virtual business card. ppshave a look at our weekly blog 

Find the icebreaker -  based on a few different filters, and that context for a conversation is where the magic begins to happen on LinkedIn.

Messaging Magic

Make sure you spend time formulating a series of great intros and conversation starters - having an inbound request for a connection is like a warm lead! 

Don’t lose it! 

Be sure you have a system to spark new conversations when others are inviting you to connect!

Wednesday, April 25, 2018

Thank You Terry Kew


                  Terry Kew - inspiring at the BBG Enterprise Forum 

The Power of Grateful 

Show people you care - and so much will be forgiven!

My friend and colleague, Terry Kew, reminded me at our BBG Enterprise forum yesterday of something so important and fundamental that we so often forget....

In December, I received a hand written card in an envelope from him, thanking me for being a part of his team, and what an important and valuable part I have played in his journey at BSI.

This created an enormous amount of goodwill, support and flow with his team.

He bought a fountain pen and 50 thank you cards and when someone helps him or has done something exceptional or awesome, he hand writes a note thanking them for what they had done and being part of the  team and what a valuable contribution that is making to the team.

The note that Terry wrote to me is framed on the mantelpiece - and has been commented on by so many people - 

Not because I did such a good job, but because Terry wrote such a brilliant letter! 

The tool

  • a fountain pen
  • Envelopes 
  • A packet of high quality cards 
  • A few minutes 

Monday, April 23, 2018

Sell the sizzle not the sausage

How do you get people to come to your Event, forum or mastermind as your guest? 

If you can't give them a wiifm , they really have no reason or interest to spend their precious time with you!

Whatever you want to invite them to , you want to talk about what they want, by using their words.

 They don’t want to know what is going to be discussed at the event and the food that will be there .... they want the  know the outcome that will be achieved. How will those 3 hours add value to their business. What will they get out of it? 

  • Will they get a referral? 
  • Will they be able to implement something in their business to help it grow? 
  • Will the have learnt something relevant?
  • Will they have met potential alliance partners, customers, suppliers?
  • Will this time spent potentially solve a pain ? 

What can they achieve at the event that will get them a quick win? 

The audience is not interested in you or the programme itself, they are interested in how it will effect their business.

  • Focus on the why - engage their emotions 
  • Focus on the how - share with them  how they will solve their pain 
  • Prescribe the .pill - tell them the what at the event . 

 So.... focus on the outcome 

  • Be clear on the pain you are going to solve. 
  • How are you going to help them?
  • Have you got the creds to do what you say you are going to do? If it’s a linked in expert , share how your presenter has grown your linked in contacts from 500 to 5000, and do they want to do the same? 

Don’t focus on the various tools that you will share to do that! ..... focus on the OUTCOME...... that’s all they care about!!! Be sure to be clear on what you will be doing for them! 

What is the outcome that they will get from that event? 

  • What is the “kernel” that is going to get them to say 
  • “I want that! I need that? “
  • What is their pain that you are going to solve? 
  • Has that event got scarcity? 
  • Who else do they know that they can invite?
So sell the sizzle not the sausage

Monday, April 16, 2018

Adam Riemer - analysing websites , giving gem after gem of SEO and affliiate marketing tips

Adam Riemer - analysing websites , giving gem after gem of SEO and affliiate marketing tips and of course sharing his knowledge on fine wine and tiarras 

Hi Ivan,

I wanted to let you know I thought today was an amazing lunch presentation for so many reasons. Adam is the first presenter I have seen consume a bottle of red whilst presenting to an audience of 100 people and I have been around a long time. More amazingly though was the insights he gave on what is really happening with data analytics on the major social platforms. I would be surprised the level of information the Westpac Board realises is on the web about their senior staff (or maybe not) as they are probably able to profile most of their customers the same way. I regard you and I as more than mug punters but today was a revelation. Well worth the BBG membership with these type of lunch time presenters. Now what to make of all this and how to make it work in an SME business environment.

Talk soon.

John Scutt | Managing Director | The Lindfield Partners Pty Ltd T/A Essential Management Services

Thanks for the invite to attend the BBG Mastermind Lunch! We were enthralled and enlightened with 's insight into boosting ROI using SEO and social media marketing! Thoroughly recommended!
Jennifer Steinhour - Synapse Medical

Adam on Australian Wine... "I've still not tasted an Australian WIne that says "wow..... this is the bomb!!!" - but I'm not going to stop testing them until I find one"

Monday, April 9, 2018