The #1 Marketing thing to do in 2017

When a prospect is referred to us, we get a “trust transference” – I klt bob, bob says jane is good…. I will then likely klt jane. And give her a go.

When there is a referral from a trusted source…. There is a type of magic that makes your business boom and will take you to another level. WE are looking forward TO THIS HAPPENNING FOR BBG.

An example…  I have known SARAH for 8 years and have helped her with her business. One of the areas we have assisted is in accessing export grants for Australian Businesses…. Whereby a business can potentially get 50c in the $ for every marketing $ that is spent. SO if an Australian business spends $50,000 on an eligible marketing activity – they can get back $25k … if they spend $300k they can potentially get back $150k 

Her business is to take Australian designers to the USA and find agents and customers for them. As part of her service, she refers the designers to us, so we can maximise their grants, and therefore minimise their risks.

A win for SARAH a win for her client and a win for BSI 

Sonya knows likes and trusts us, and the designer knows likes and trustsSarah – Sarah refers designer to us… Designer KLTs us….

One of the key non – negotiables… is that we provide a professional service with a WOW factor, and do what it takes to maximise the grant for the client and make the process as painless as possible.

The #1 thing that I recommend you do in 2017, s to develop your referral relationships…

Proactively plan to identify, communicate with and seek to uncover business opportunities with people who can provide you with referral business.

• identify your referral partners – and get them to join your BBG Chapter
• communicate monthly – by coming to the BBG Forum (meeting and identifying opportunities for 3 hours per month) .
• BE sure to call them and correspond with them , so that you are top of mind
• ACTIVELY THINK ABOUT REFERRAL OPPORTUNITIES … who can you refer them to Track, Measure and reward your referrals

Steps

• Download Referron and update your profile
• Make the time to refer and ask for referrals
• Follow up the referrals made
• Provide an awesome service

If there is one activity that you will do to help your business grow…

Focus on referrals.

10 essential attributes of an effective networker

"It isn’t what you know, but rather who you know." 

Your database, email list, mobile contact list  and relationships you have made,  are the most valuable assets you have. 

Networking may be the most valuable skill set you can develop. It can help you throughout any point in your personal life and career. 

Building relationships is more than handing out business cards at a trade show. 

It is the genuine connections you make every day with a wide variety of people that involve a win-win-win. It is the way you develop relationships in your personal life and in the workplace that will determine  your success.

Author of 2 linked in books and business coach, Lewis Howes has identified 10 requirements needed to become an effective networker. 

1. Get involved. 

You can't network sitting in your office chair. It takes getting up and getting out. 
Circulate. Engage. Look people in the eyes. Involve yourself in the lives of others and allow them to become involved in yours. Be vulnerable and open and share your life as well as learning about others'. 

2. Know who you are.  

For others to have an interest in you, they need to have a reasonable understanding of who you are and what you do. 

Present yourself well. Be ready to share your vision with the world at any moment. This means you have to get clear on exactly what your vision is. Get tour elevator pitch nailed and have your presentation pack ready! 

3. Listen. 

Effective listening is one of the most important things you can learn in life. Be present and take it in.

4. Discover common ground. 

Much of networking success lies in discovering mutual personal and professional attributes.  Find out what's relevant and important to the person you are talking to. What is going on in the person's business? What is he or she passionate about?

5. Add value. 

Once you know what people are looking for, find a way to add value to their life or business if you can. If you can’t immediately, keep on the lookout for ways to add value to whatever they are about. 

It’s extra impressive when you follow up much later with an unexpected value-add. 

Providing a warm referral is awesome!

6. Remember. 

The basis for a solid networking relationship is knowing, liking and trusting. Remember the things you learn and discover about those in your network. It is this memorization that signifies their importance to you. 

Without a good memory (especially remember someone’s name) every meeting becomes a first meeting.

7. Follow up. 

People have contact with many individuals every day for a variety of reasons, including you. You set yourself apart by following up. This shows them they are important to you. It is always a good idea to follow up with an email, and then a one on one coffee meeting.

8. Contribute. 

You are an effective networker when you contribute to others by giving. Give information, time, energy, contacts and encouragement. Always keep your eyes open for people you can connect. 

Everyone in your network brings a unique set of talents, temperaments and convictions to the world. 

 Pick the people who are experts at what they do and refer their business to others.  

  

9. Ask for help. 

You cannot help others unless you have helped yourself. To get help, be sure to ask for it, and be appropriate and specific. 

I have had some great mentors in my life who taught me a lot about reaching out for help 

10. Show appreciation. 

Say “thank you” for everything. Even thank someone for thanking you (“I so appreciate that you took the time to acknowledge my effort”). Whenever you take the time to thank someone, you create an opportunity to further connect with them.

The more confident you are in your ability to network, the faster you grow relationships. And as we all know, relationships are everything.