Best marketing tip ever

Marketing tip #1 

Great Insite from my friend Peter Knight 

Have something to sell….. that people actually want.

It’s no use having the best breakfast in the world if no one’s hungry!

Ask yourself, about the thing you sell, “Do people actually want this?”

Then, be smart with your marketing. 

- Find your target market.

- Promote it to them.

- And consistently deliver the best breakfast in the world!

Remember, you can only sell what people actually want.

(Not what you think they want).

#marketing #sales #business #businessopportunities #franchise #franchiseopportunities #thefranchiseaccountant

When to retire?

 

How many times have you pondered or asked … 

 

“when can we retire?”

Or 

“how much do I need to be able for us to retire comfortably?”

 

Fears

• What happens if I run out of money? I don’t want to rely on my family or have to go back to work!!
• What happens if there is rampant inflaton?
•  How can I link my portfolio to at least be same as inflation?

What is that magical number? 

Time 

• What is the time horizon to get to the stage when you want to retire?
• How long will we need funds until we pass – as a 65 year old – expected lifespan is 23 years.

 

Your projected Expenses 

 Some of  the factors that you need to consider?

• Your lifestyle during retirement (projected monthly expenses )
• How much money do you need a month to live
• How much do you want to spend on travel or If you get sick, how much do you need to take care of yourselves?
• How much re you Hobbies? Wine, Cars , Golf, Daily coffee and gym?
• Is there Any Debt that you need to cover
• Children and Grandchildren – how much cash flow do you need to support this ?
• How long you think you will live
• Do you want to leave anything to your family once you are gone

 

(ps – I have a brilliant budgeting tool for you to use… let me know if you need this!!)

 

Once you work out the age that you want to retire, and the magical number you need to be able to retire …… the next question is

 

What income will I need in retirement?

Non Investment Income 

• Pension
• Annuities
• Business and real Estate 
• Inheritance (genetic lottery)

 

Investment Income 

• Asset Allocation 
• Dividends, Rent  and Interest
• Sale of Assets 
• Equities
• Property
• Bonds
• Cash

Cash Flow is King and Queen 

Once you identify what your monthly income and expenses are , and project your lifespan – do a cash flow!!

 

And then simulate the cash flow with what ifs!!

 

How to get there?

Identify the gap 

Know your numbers 

• Determine your time horizon from date of retirement
• Work out your projected expenses
• Work out your non- investment income
• Identify what investment you need to cover your expense

Once you know the numbers you need for retirement , 

• Identify what you have got – where you are today
• Identify what you need to retire and the time frame you have to get there
• Calculate the “Retirement GAP”
• Develop strategies on how to close that Gap
• Depending on the size of the Gap and the timeframe you need to get there…. You may need to leverage, work harder or marry rich?
• To work out these strategies ……

 

Find a Financial Planner that you Know Like and Trust to help you.

 

A good financial planner is like a good doctor…. You can only get to them via a warm introduction or a referral

 

The earlier you start to plan for retirement the easier it will be to close the gap !!

Do you know your Retirement Gap? 

Let me know if you want me to refer you to an awesome financial planner !!

 

There no such thing as a failure!

“I don’t think my wins would have come without my losses and I don’t like the word failure. Everything is a learning experience. Everything can lead to something else, something better, and the key to success is making the most of your highs and limiting the impact of your lows.” 

He counts his wife and son as his “real wins”

James Kennedy 

Kennedys

https://www.forbes.com.au/brand-voice/brandvoice/james-kennedy-on-transforming-kennedy-watches/

Interesting VC Stat - only 1pc of startups make it to $100m arr

Being an entrepreneur in a startup is not for the fint hearted …

And backing a startup is even riskier !!!

Michael Ho has an excellent pictorial 

However there is nothing better than making a positive change and playing at the cutting edge of innovation!!

What do you think ?

7 keys to unlock a flood of referrals

From John Jantsch 

Referrals are the goldmine of marketing! 🌟 They bring in ideal clients, speed up sales, boost fees, and dramatically increase customer lifetime value. 

But even though 80% of people love referring businesses they trust, less than 30% actually do. 🤔

I’ve put together a 1-pager with tips to close this referral gap and transform your business into a referral machine.

Click the link to read the full article: https://loom.ly/uSWauXU

John Jantsch 

5 strategies to grow your business through referral marketing

1. Identify your ideal target audience - and referral sources .
2. Deliver exceptional customer service - so your customers and referral sources  become advocates! 
3. Share with them and onboard them on referron - so they can easily refer your ideal customer to you from their network , and will enable you to refer their ideal client’s form your network! 
4. Track and analyze referral activity - what you can measure you can manage . Do you monitor the effectiveness of your referral - using key performance indicators (KPls) such as referral conversion rates, ROl, and Customer Lifetime Value (CLV)?
5. Thank and acknowledge your referrers - acknowledging their efforts with rewards, personalized thank-you notes, gifts, or public recognition?

Referron makes referral marketing easy - 

• it easy for you to share your business card , 
• connect and refer those people that you know like and trust to your network, and 
• makes it easy for your stakeholders to refer you! 

And it’s free !!

By making those referrals on a consistent basis will  strengthen your relationships with them - helping harness the enthusiasm and goodwill of your satisfied customers stakeholders and advocates …

Download referron from Google store or App Store or download form www.referron.com 

Procrastination - is a bitch!

Let me know if you can relate!!

Procrastination becomes a downward spiral!!! 

Ask me - I’m the king of Procrastination!!!

The longer I procrastinate on returning phone calls and emails, the more guilty I feel about it. 

 The guilt I feel causes me to avoid the issue further, which only leads to more guilt and more procrastination.  It gets to the point where I don't email someone for fear of reminding them that they emailed me and thus giving them a reason to be disappointed in me.  

Then the guilt from my ignored responsibilities grows so large that merely carrying it around with me feels like a huge responsibility.  

It takes up a sizable portion of my capacity, leaving me almost completely useless for anything other than playing the guitar , consuming chocolates , eating ice cream, writing blogs , becoming an expert in middle eastern politics ,  checking out Tic Toc  And surfing the internet like an attention-deficient squirrel on Heroine! 

At some point in this endlessly spiraling disaster, I am forced to throw all of my energy into trying to be responsible, just to dig myself out of the pit I've fallen into.

Who can relate? 

Inspired from a great find by Tanya Kaye 

https://hyperboleandahalf.blogspot.com/2010/06/this-is-why-ill-never-be-adult.html