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Gunnar Habitz shares some gems from the meetup at the Mosman Chamber of Commerce, where guru George Hawwa of Attention Experts shared 7 gems on how to get from attraction to conversion in the jungle that is digital media :-
1️⃣ The no 1 reason to use social media is to keep connected to friends and family
2️⃣ Focusing on followers is the wrong strategy, remarketing is the go
3️⃣ Facebook saw 40% less engagement but we are more on it (useless scroll kilometers?)
4️⃣ Google doesn’t have granularity of data that Facebook provides for pages (not profiles!)
5️⃣ Facebook has nearly the same number of active users as Instagram und LinkedIn together
6️⃣ LinkedIn boost.of personal posts gets amazing ROI
7️⃣ Unique Placement Advertising (UPA) is the way for hyper localised examples (such as on trains)
By the way: George taught us an advanced presentation technique by showing the outcome of the workshop first so we knew where we were heading to - well done!
What are some of your insights ?
Maybe that getting referrals and warm introductions should be a focussed strategy! (#referron ?)
#digitalmarketing #emailmarketing #socialselling #socialmedia