Most accountants agree: referrals are the #1 source of new business.
But let’s dig a little deeper—because not all referrals are created equal.
What’s a good referral?
It’s not just a name or a lead.
A good referral is a warm introduction to an ideal client—someone pre-qualified, who already trusts your capabilities because someone they trust recommended you.
They rarely question your fees. They value your expertise. They’re ready to work with you.
So…
How do you get more of those referrals?
✅ Step 1: Be Referrable.
You could be the best accountant in your city, but if someone Googles you after being referred and finds:
• An outdated LinkedIn profile
• A vague website
• No social proof or reviews
• No easy way to connect…
You’ll never know how many good referrals simply disappeared quietly.
💡Referron helps you fix this.
It gives you a compliant, professional digital business card that makes it easy for people to refer you—and easy for new clients to trust you at first glance.
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Mark Lee the global guru for accountants - has a brilliant article on referrals https://www.linkedin.com/pulse/how-get-more-right-kind-referrals-mark-lee-fca-9ckne?utm_source=share&utm_medium=member_ios&utm_campaign=share_via
And talks about Why Asking for Referrals Feels Awkward
(And how to fix it)
Referrals involve three people:
• You – the service provider
• The Referrer – someone who knows and trusts you
• The Target – the person you’d like to meet
Most accountants say “If you know someone who needs an accountant, let me know.”
That’s vague, forgettable, and ineffective.
A better approach?
Be painfully specific:
“You mentioned your client Anna is expanding and unhappy with her accountant. Would you feel comfortable introducing us? I could help her with tax planning before hiring.”
“You said Steve sold his business. I’ve helped others like him manage capital gains. Would you be open to connecting us?”
With Referron, your referrers don’t need to remember your pitch.
They simply share your digital business card—with one tap.
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The Referrer Is Putting Their Reputation On the Line
Remember: referring you is a risk for the person making the introduction.
They must believe:
• You’re brilliant at what you do
• You’ll treat their contact with care
• You’ll make them look good
Referron helps reinforce that confidence. Your profile, reviews, and tracked referral history build trust before the first conversation even starts.
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Consistency Beats Luck
Getting more referrals isn’t about luck—it’s about creating habits.
Mark talks about
Making one specific referral request per week.
That’s 40+ a year. Even if half convert, that’s 20 valuable new clients.
Ask yourself:
What’s 20 ideal new clients worth to your practice?
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Ready to Make Referrals Easier?
Here’s how Referron helps:
•Create a professional digital business card
• Send & receive referrals with one tap
• Track your referral activity
• Integrate with your CRM
• Compliant, secure, and built for professionals
Start Here 👉 www.referron.com
See how it works 🎥 https://youtu.be/UYeK-HMeIqk?si=Lt8_cDBpiRVqQO12
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Final Thought
You’re already good at what you do.
Let your network show it.
Referron helps accountants like you be more referrable, more connected, and more in control of your growth.
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Would you like me to refer you to Mark Lee?
