10 Principles to stay dangerous in this Time of Rapid Change

1.Your brand is key 

Your brand is the heartbeat of your business — it’s what people remember, trust, and talk about when you’re not in the room. Your brand isn’t just a logo or a name — it’s your story, your reputation, and the promise you make (and keep) to your customers. A strong brand builds credibility, attracts loyal clients, and differentiates you in a crowded market. It creates emotional connection and consistency — the reason customers choose you over someone else, come back again, and refer their friends. In short, your brand is your most powerful growth asset — it’s what turns transactions into relationships and customers into advocates.

2. Cash is king and Queen and make sure that unit economics work,

Your business should run at a healthy profit margin. Growth capital is okay, but once you gain critical mass, if unit economics don't make sense, then what’s the point?

Positive Cash flow is King and Queen 

3. Build connections with service providers who serve the same customers - and Refer On

It will give you insane business leverage, especially for those who know what outcomes they can bring for you. Outsource  and  build a huge following, affiliate and partner network - Referron is the perfect tool to help you do this 

4. Hire normal people -  train and motivate them

Simplify what you want to do so that “normal” people can do it. The people who  work for you don't own the company, and mostly will not innovate or own outcomes. The ones who do should be given a profit share and ownership. 

Both are important - and know which bucket each team member fits in 

5.Frame the problem to solve and be clear on the process and System

If you want your team to be obsessed with outcomes, frame the problem and be clear about the process to solve that problem.

6. Keep your team lean

It will force you to say no and prioritise what to do.

7.AI is changing everything

How your customer interacts with you and what you and your team do on a day-to-day basis and your organization chart is going to look very different a year from now. 

Don't wait, now is the time to act.

8. Be lean and mean 

• don’t accept the status quo 
• Focus on the customer UX and UI and CX 
• Know your point of difference
• Tell story’s , and
• Be the lean underdog.

9. People make purchase decisions when they need what you offer now

No one wakes up and says, "Today I'm going to refinance my mortgage.” People make purchase decisions when they need what you offer when they need it. Continue to talk to your customers and continue to learn. Be visible at the time your customer is looking for what you need ! 

 10. Business plans don’t cut the mustard 

Business Plans are more for management to tell investors what they are building. It's impossible to know what to build. Only work in 4-6 week sprints . Nothing else works - especially in this environment of exponential rapid change !!

What else?

Is Referron a modern day “don’t miss out” story

Referron investment opportunity — is Referron a modern-day “don’t miss out” moment? 

Don’t Be the Next Ron Wayne: The Missed Trillion-Dollar Opportunity

Ron Wayne, one of the lesser-known co-founders of Apple, sold his 10% stake for just $800 shortly after its founding.

At the time, it seemed like a smart, low-risk decision.

Today, that same stake would be worth over $350 billion.

His story is more than just a piece of tech history — it’s a timeless reminder that game-changing opportunities rarely look obvious in their early days.

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Enter Referron — The Next Big Shift in How the World Connects

Every major business revolution starts with a simple, powerful idea.

- LinkedIn redefined professional networking.

- Uber transformed how we move.

- Canva democratized design.

Now, Referron is redefining how trust, referrals, and business relationships grow — through a platform that enables people to share trusted connections in seconds.

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Once we complete our MVP and get to 10,000 users, we will be raising $3 million in seed capital at a $3 million pre-money valuation, with a path to scale into a $5 billion global business.

If you had invested $10,000 at this stage and Referron reaches its projected potential,

your investment could grow to over $16 million.

The Question Is:

When the story of Referron is told —

will you be remembered as one of the early believers…

or will you be the next Ron Wayne?

We will be looking for 300 investors to invest a minimum of $10,000 - let me know if you would like a copy of our Information Memorandum or Prospectus when it is released.

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#Referron #StartupInvestment #MissedOpportunity #AppleStory #GameChanger #TrustEconomy #Innovation #SeedCapital #TechStartups #EarlyInvestors

The Power of Networks: Insights from Liza Garrido, Director of BNI Beyond

At our recent session, Liza Garrido, Director of BNI Beyond, shared the values and pulse that make BNI one of the world’s most powerful business networks.

One key takeaway stood out clearly:

“Networks beat networking events every time — because BNI is a network.”

BNI isn’t just about attending meetings; it’s about belonging to a trusted ecosystem of professionals who actively help each other grow. As Liza reminded us, when you join BNI, you gain access to a network of people willing to help you — without expecting anything in return.

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💎 The Core Values That Drive BNI

At the heart of every BNI chapter are values that foster collaboration, trust, and long-term success:

• Givers Gain — The more you give, the more you receive.

• Building Relationships — Success is built on trust and connection.

• Lifelong Learning — Stay curious and adaptable, especially in an age shaped by AI and change.

• Traditions + Innovation — Honour what works, but be ready to pivot.

• Positive Attitude — Energy attracts opportunity.

• Accountability — Follow through and keep those who refer you informed.

• Recognition — Celebrate others’ achievements — success shared is success multiplied.

As Michael noted during the session, accountability is key:

“When someone gives you a referral, keep them updated — they’ve trusted you with their reputation.”

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📚 Why BNI Works

BNI isn’t just a group — it’s your marketing team.

Most of us can’t afford to hire a full-scale marketing department, but by joining BNI, you gain:

• Access to 33 members (and their networks) advocating for you.

• Connection to 675 chapters across Australia and thousands worldwide.

• An exclusive seat in your profession — no direct competitors in your chapter.

• A stream of quality business referrals from people who know, like, and trust you.

It’s not about chasing every customer — it’s about finding the right customer.

BNI members often generate over 50% of their business through the network, a testament to the power of collaboration and trust.

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🤝 Beyond Business: A Community of Support

Running a business can be lonely.

BNI provides access to experts, mentors, and peers who understand your challenges — a space where you can share your wins, lessons, and struggles.

When you show up for your chapter, you’re not just building business — you’re building belonging.

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🔗 The BNI Ethos and Referron: A Shared DNA of Connection

The principles that make BNI thrive are the same values that power Referron — a platform built to help people connect, collaborate, and contribute with ease.

Where BNI provides the human structure of trust, Referron provides the technology to extend it.

Referron turns every conversation, introduction, and connection into an opportunity — allowing you to:

• Share your digital business card instantly.

• Refer trusted people within your network in seconds.

• Track and follow up effortlessly.

Both BNI and Referron embody the philosophy of “Givers Gain.”

They make generosity practical — transforming goodwill into measurable growth.

Together, they amplify the reach and impact of every relationship —

combining BNI’s community with Referron’s connectivity to build a world where business grows through trust, not transactions.

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Networks create growth.

BNI creates community.

Referron makes it effortless.



AI, Data & the Future of Fitness: From Wearables to Wellbeing

Panelists: Shelley Winter, Amber Taylor, Emmett Williams, Mohammed Iqbal #sxsw2025

Theme: How AI, data, and community are redefining health, fitness, and human connection

1. From Solo Tracking to Shared Motivation

One of the biggest revelations of the panel was the power of community in fitness. As Emmett Williams from ABC Fitness noted, simply being in a room with others can increase effort by up to 14%. Movement, when shared, becomes a multiplier.

Amber Taylor of Les Mills added that the intersection of digital and live experiences—from wearables to group training—creates an ecosystem of accountability. The hybrid model, where wearables track progress and communities cheer each other on, turns individual goals into collective wins.

2. The Psychology of Belonging

Business psychologist Shelley Winter reframed fitness through three psychological needs

• Belonging – we thrive in teams and communities.
• Autonomy – choice in how and when we move builds sustainability.
• Capability – seeing progress reinforces confidence.

In an era of remote work and digital isolation, this sense of belonging may be the missing ingredient. AI tools like Referron and community platforms can bridge digital and human connection—helping people form habits that last.

3. Data, Discipline, and Dopamine

Mohammed Iqbal, founder of SweatWorks and Chief Strategy Officer at ABC Fitness, reminded the audience that what you can measure, you can manage.

From the Nike FuelBand to the Apple Watch, fitness technology has evolved from manual pedometers to cloud-connected sensors. The challenge, Iqbal said, is not more data—but meaningful data that drives behavior.

“Close your rings, hit your goals, earn your dopamine,” he joked—explaining how gamification, leaderboards, and reward systems tap into human psychology to sustain momentum.

4. Rethinking the Health Model

The conversation turned to policy and public health. Iqbal shared insights from the White House Roundtable on Health, where he advocated for flipping the traditional food pyramid and making healthy choices cheaper and easier.

He warned that algorithms, subsidies, and profit incentives often favor unhealthy outcomes: “We’ve built a system that rewards profit, not health.”

He also challenged governments and the fitness industry to integrate continuous health tracking—not just annual checkups—using AI-driven data to spot risks early and personalize interventions.

5. The Gender and Data Gap

Amber Taylor highlighted a critical issue: most health research historically excluded women, with much of the data since the 1990s based on male subjects or even male lab rats.

AI, if trained on biased datasets, risks reinforcing these gaps. “It’s not about more data—it’s about better data,” said Taylor. She emphasized the need for peer-reviewed, transparent, and inclusive data sources to ensure that AI recommendations reflect real diversity.

6. From Steps to Sentiment

The myth of “10,000 steps a day,” born as a marketing slogan during the 1964 Tokyo Olympics, shows how storytelling shapes behavior.

Today, fitness is entering the era of emotion-aware AI—where sentiment tracking, mood analysis, and journaling apps help users understand the link between mind and movement.

But as Shelley Winter warned, there’s a fine line between empowerment and surveillance. “We must use data for good, not control,” she said. Consumer confidence and data ethics are essential for sustained adoption

7. Building Habits, Not Just Apps

The panel agreed: habit formation is the holy grail.

Start small—five minutes a day. Build streaks. Reward progress. Then grow.

Emmett Williams explained the psychology: external rewards (leaderboards, badges, Referron-style recognition) build early engagement, while intrinsic rewards—enjoyment, mastery, belonging—sustain long-term behavior.

“When you miss two workouts, you feel it. The goal is to make showing up your default,” he said

8. AI, Data & the Future of Fitness: From Wearables to Wellbeing

AI’s true potential in fitness lies not just in predicting health metrics—but in creating human motivation.

Platforms like Referron, which gamify connection and recognition, can extend beyond business networking into wellness—rewarding people for consistency, referrals, and shared challenges.

The future of health will be connected, gamified, and community-driven—powered by data, but defined by human belonging

Key Takeaway

“It’s not about more tech. It’s about more connection.”

— Shelley Winter

When AI meets empathy, and data meets discipline, we don’t just get fitter—we build healthier, more connected communities.