The Creative Edge of Connection: Where AI Meets Human Loyalty

At #SXSW2025, L’Oréal and Mastercard redefined what technology means for creativity and connection.

- L’Oréal’s Beauty Genius is your personal AI beauty agent — blending human empathy with machine intelligence to build confidence and self-expression.

- Mastercard’s Transit Tales transforms daily commutes into immersive, story-driven journeys — where emotion meets engagement, and storytelling drives purchase.

Both showed that AI isn’t replacing creativity — it’s amplifying humanity.

Enter Referron — where technology amplifies connection.

Just as Beauty Genius personalises beauty and Transit Tales personalises storytelling,

Referron personalises loyalty — through the power of human referrals.

We believe the future of marketing lies not in automation alone, but in AI + human trust working together to create scalable, personal, and meaningful experiences.

With Referron:

• Every introduction becomes a moment of impact.
• Every connection becomes a story of collaboration.
• Every referral becomes an act of creativity — crafting growth through relationships.

AI can amplify what makes us human — empathy, trust, contribution, and community.

That’s where Referron’s 5Cs come in:

Connection | Collaboration | Contribution | Continuity | Community.

The future of brand impact isn’t just digital — it’s deeply human.

Tech gives us tools.

But connection gives us loyalty.

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