Nick Bendel’s 7 marketing rules

Nick Bendel is a compulsive marketer he does  everything under the sun – LinkedIn posts, blogs, SEO, media releases, podcasts, speeches and newsletters like the one you’re reading now – which is why he often get asked for marketing advice.

Nick shares seven marketing rules he has  learned while promoting my business, Hunter & Scribe, and the businesses of numerous mortgage brokers, buyer’s agents, accountants, financial advisers and other finance / property professionals throughout Australia. Rule 1: Hang out where your clients hang out If you were selling children’s clothing, your clients would be on TikTok. But as a finance / property professional, your clients are using LinkedIn for online networking and Google for search. So hang out with them. For LinkedIn, that means publishing posts and engaging with other people’s content; for Google, that means publishing Google-friendly webpages, FAQs and blogs on your website. Rule 2: Create content people actually want to read Don’t write content that reflects your interests. Instead, write content that reflects the values, goals and problems of your clients. That way, they’ll happily consume your marketing – not because it’s marketing, but because it’s interesting. Rule 3: Tell, don’t sell On a related note, make sure your content is educational, not salesy. That’s because clients will run towards helpful news, analysis and tips … but run away from “I’m the best, buy my stuff!” content. Rule 4: Keep it simple Your clients may not understand industry jargon and technical concepts, so explain everything in simple, straightforward English. Otherwise, they’ll find your content too intimidating to read. Rule 5: Be consistent Just like you won’t get fit by hitting the gym once a month, you won’t build a strong brand with occasional posts. So publish content on a regular, ongoing basis – forever. The other benefit of being consistent is that clients and referrers associate it with professionalism and reliability, which means the more content marketing you do, the more credibility you’ll gain. Rule 6: Play the long game It takes time to build visibility and trust. That’s why content marketing usually takes months – sometimes longer – to start generating leads. But you should see that as a positive rather than a negative, because most of your rivals won’t have the patience and discipline to last that long. If you do, you’ll beat them. Rule 7: Be accessible If clients can’t find you online, they’ll move on. Ensure your website and LinkedIn profile are up to date and display your contact details. If you don’t have the expertise or time to create an amazing website, a client-converting LinkedIn profile or high-quality social media content, I can help. Email me at nick@hunterandscribe, phone me on 0404 638 781 or schedule a Zoom chat.