The #1 problem in 2017 for sales people across the globe is lack of sales pipeline... yet that's a symptom rather than a root-cause.
"Wow, this person is seriously determined"
"Sounds like they're worth talking to"
Social selling on it's own does not deliver what is needed. Buyers are blinded by the white wall of outreach hitting their inbox.
People prefer to buy from those they know, like and trust, and the relationships you build are the strongest point of competitive differentiation
Treasure those who can create high value content with which marketing teams can attract and nurture leads