Loved this interview with JT Foxx and Joanna Hancock (World of Travel), and here’s the big insight:
💎Incentive travel isn’t a perk. It’s a performance engine.
Corporate clients use travel to drive behaviour, not reward it after the fact.
🔹 How it works
Instead of paying more commission or bonuses, companies set up leaderboards + targets + bespoke experiences.
They
• Track every salesperson (e.g., $1M+ producers)
• Gamify performance
• Once someone qualifies, build a customised trip
• The profit from the performance pays for the reward
People work harder for unforgettable experiences than for cash.
🔹 Why it’s genius
• Creates competition
• Builds culture
• Recognises top talent
• Costs nothing net (performance covers incentives)
💎 It’s transformation through shared experience.
🔹 Where Referron Fits
We’ll be applying this model for #Referron distributors, partners & power-referrers:
• Track referrals
• Rank leaders in real time
• Gamify performance
• Reward top introducers, connectors and referrers with global experiences
Warm introductions → measurable outcomes → world-class incentives.
**Because the best people don’t just want money.
They want meaning, status, and unforgettable experiences.**
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