Saturday, November 23, 2024

Best marketing tip ever

Marketing tip #1 



Great Insite from my friend Peter Knight 

Have something to sell….. that people actually want.
It’s no use having the best breakfast in the world if no one’s hungry!

Ask yourself, about the thing you sell, “Do people actually want this?”

Then, be smart with your marketing. 

- Find your target market.

- Promote it to them.

- And consistently deliver the best breakfast in the world!

Remember, you can only sell what people actually want.

(Not what you think they want).

#marketing #sales #business #businessopportunities #franchise #franchiseopportunities #thefranchiseaccountant

Thursday, November 14, 2024

When to retire?




 

How many times have you pondered or asked … 

 

“when can we retire?”
Or 
“how much do I need to be able for us to retire comfortably?”

 

Fears

  • What happens if I run out of money? I don’t want to rely on my family or have to go back to work!!
  • What happens if there is rampant inflaton?
  •  How can I link my portfolio to at least be same as inflation?

What is that magical number? 

Time 

  • What is the time horizon to get to the stage when you want to retire?
  • How long will we need funds until we pass – as a 65 year old – expected lifespan is 23 years.

 

Your projected Expenses 

 Some of  the factors that you need to consider?

  • Your lifestyle during retirement (projected monthly expenses )
  • How much money do you need a month to live
  • How much do you want to spend on travel or If you get sick, how much do you need to take care of yourselves?
  • How much re you Hobbies? Wine, Cars , Golf, Daily coffee and gym?
  • Is there Any Debt that you need to cover
  • Children and Grandchildren – how much cash flow do you need to support this ?
  • How long you think you will live
  • Do you want to leave anything to your family once you are gone

 

(ps – I have a brilliant budgeting tool for you to use… let me know if you need this!!)

 

Once you work out the age that you want to retire, and the magical number you need to be able to retire …… the next question is

 

What income will I need in retirement?

Non Investment Income 

    • Pension
    • Annuities
    • Business and real Estate 
    • Inheritance (genetic lottery)

 

Investment Income 

    • Asset Allocation 
      • Dividends, Rent  and Interest
      • Sale of Assets 
        • Equities
        • Property
        • Bonds
        • Cash

Cash Flow is King and Queen 

Once you identify what your monthly income and expenses are , and project your lifespan – do a cash flow!!

 

And then simulate the cash flow with what ifs!!

 

How to get there?

Identify the gap 

Know your numbers 

  • Determine your time horizon from date of retirement
  • Work out your projected expenses
  • Work out your non- investment income
  • Identify what investment you need to cover your expense

Once you know the numbers you need for retirement , 

  • Identify what you have got – where you are today
  • Identify what you need to retire and the time frame you have to get there
  • Calculate the “Retirement GAP”
  • Develop strategies on how to close that Gap
  • Depending on the size of the Gap and the timeframe you need to get there…. You may need to leverage, work harder or marry rich?
  • To work out these strategies ……

 

Find a Financial Planner that you Know Like and Trust to help you.

 

A good financial planner is like a good doctor…. You can only get to them via a warm introduction or a referral

 

The earlier you start to plan for retirement the easier it will be to close the gap !!


Do you know your Retirement Gap? 

Let me know if you want me to refer you to an awesome financial planner !!