20/80/20 rule

80/20/80 as it relates to your business 

If you look at your business Profits

Do 20% of your clients (A grade clients ) will bring in 80% of your Profits with 20% of your energy  ?

 If that’s the case - 80% of your clients  (B grade clients ) bring in 20% of your profits from 80% of your energy? 

 What are the things you need to do to get b grade clients to A grade clients? 

If you look at your employees 

This principle can also be applied to many other things.  

Replace “Clients” with “Employees”

Do 20% of your employees (A grade employees ) bring in 80% of your Profits with 20% of your energy  ?

 If that’s the case - 80% of your employees  (B grade employees ) bring in 20% of your profits from 80% of your energy

80/20/80 as it relates to your life 

If you look at your life 

For non business related issues - replace “profits” with “enjoyment” 

Do 20% of your friends (A grade clients ) will bring in 80% of your enjoyment  with 20% of your energy  ?

 If that’s the case - 80% of your clients  (B grade friends ) bring in 20% of your enjoyment  from 80% of your energy? 

Do 20% of your exercises (A grade exercises ) will bring in 80% of your results   with 20% of your energy  ?

 If that’s the case - 80% of your exercises   (B grade exercises ) bring in 20% of your results  from 80% of your energy? 

 What are the things you can do to turn B grade clients  to A Grade clients  ?

1. Managing Expectations :- In our business  we've found that it's about managing expectations from the first contact via an Engagement Letter and reminding them of "how we work here" through our “hello pack” . 
2. Educating your clients on how you work and what is expected of them 
3. Focussing on “flow 
4. Continually “Fill the funnel”- every year get rid of bottom 20% to make room for the top 20%

What else?

John Lees - who coined the value gap gave an excellent talk to our #bbgforum - it’s all about performance!!!! The 2nd gap