The Starting Point to Referrals – Fundamentals

1. Become Referable

• Create a clear and compelling business card or profile (e.g. using Referron).
• Clarify what you do, who you help, and what makes you different.
• Make it easy for people to explain your value to others.

2. Build Trust and Credibility

• Show up consistently, deliver value, and be reliable.
• Testimonials, reviews, and social proof reinforce credibility.
• Referrals are powered by trust — invest in relationships, not just transactions.

3. Make It Easy to Refer You

• Use tools like Referron to simplify how others refer you.
• Provide simple scripts or prompts people can use to introduce you.
• Remove friction: no forms, no long emails — just a tap or share.

4. Focus on Value Exchange

• Givers get. Start by referring others without expecting immediate return.
• Be generous and proactive — it builds reciprocity.
• People refer people who contribute to their network.

5. Stay Top of Mind

• Stay visible and relevant. Share insights, wins, or helpful updates.
• Use digital cards, quick messages, and ongoing follow-ups.
• Out of sight = out of referral flow.