BBG Brisbane Breakfast forum with Bill Cates

Bill Cates was inspirational and Brisbane BBG members were priviliged to have Bill talk at our Breakfast

The #1 Marketing thing to do in 2017

When a prospect is referred to us, we get a “trust transference” – I klt bob, bob says jane is good…. I will then likely klt jane. And give her a go.

When there is a referral from a trusted source…. There is a type of magic that makes your business boom and will take you to another level. WE are looking forward TO THIS HAPPENNING FOR BBG.

An example…  I have known SARAH for 8 years and have helped her with her business. One of the areas we have assisted is in accessing export grants for Australian Businesses…. Whereby a business can potentially get 50c in the $ for every marketing $ that is spent. SO if an Australian business spends $50,000 on an eligible marketing activity – they can get back $25k … if they spend $300k they can potentially get back $150k 

Her business is to take Australian designers to the USA and find agents and customers for them. As part of her service, she refers the designers to us, so we can maximise their grants, and therefore minimise their risks.

A win for SARAH a win for her client and a win for BSI 

Sonya knows likes and trusts us, and the designer knows likes and trustsSarah – Sarah refers designer to us… Designer KLTs us….

One of the key non – negotiables… is that we provide a professional service with a WOW factor, and do what it takes to maximise the grant for the client and make the process as painless as possible.

The #1 thing that I recommend you do in 2017, s to develop your referral relationships…

Proactively plan to identify, communicate with and seek to uncover business opportunities with people who can provide you with referral business.

• identify your referral partners – and get them to join your BBG Chapter
• communicate monthly – by coming to the BBG Forum (meeting and identifying opportunities for 3 hours per month) .
• BE sure to call them and correspond with them , so that you are top of mind
• ACTIVELY THINK ABOUT REFERRAL OPPORTUNITIES … who can you refer them to Track, Measure and reward your referrals

Steps

• Download Referron and update your profile
• Make the time to refer and ask for referrals
• Follow up the referrals made
• Provide an awesome service

If there is one activity that you will do to help your business grow…

Focus on referrals.

How to make it easy for your client to refer!

http://jason-norris.tumblr.com/ article by Jason  Morris

How do you go from “thank you for the referral” to transitioning it into a paying client? 

Often times, your current Clients know of people within their circle/network who need the services you offer.  Often times Clients will even tell you about a prospect “my friend is looking for someone like you to…”  Problem is, often times Clients get caught up, get busy and forget to connect you with the prospect. 

In this case, if you don’t want to lose the prospect, you need to take initiative.  Don’t just wait for your Client to make the connection for you, it might never happen. And, if it doesn’t happen, it does you no good! 

The simplest way to transition a Client referral into a prospect is to take action immediately.  Thank them for the referral, and don’t be shy to tell them how referrals are a big part of how your business grows.  Politely offer your Client to contact the prospect via e-mail directly so this way you can answer any questions they may have right then and there. 

Also, let your Client know that in your e-mail communication to the prospect you will let them know that the referral comes from them.

Be sure to highlight what you’ve done for the referring client.  

Lastly, when booking your initial meeting with you prospect do so on neutral territory.  I once read that the best way to introduce your new pet to your current pet is on a level playing field, so in other words, anywhere unfamiliar to both pets.  I feel the best way to meet prospects is to do so on a level playing field, too.  Most people will not turn down mid-afternoon caffeine, and I get a better sense of them in an informal setting than I do in a corporate conference room.

Or JUST USE REFERRON!