People love to buy.
But they hate to be sold to.
That insight from Ivan Misner explains why so many people avoid networking events — and why so many fail when they attend.
Most people show up hoping to sell.
Almost no one shows up looking to buy.
When networking becomes face-to-face cold calling, real connection disappears — and so does the opportunity.
Networking ≠ direct selling.
The goal isn’t to find a customer.
The goal is to start a relationship.
A networking event is simply the starting point.
It begins with a connection.
And here’s the gem - the golden nugget :
If most people come to an event trying to sell…
the person who shows up looking to buy becomes the most valuable person in the room.
Like bees to a honeypot, people gravitate to the person who is genuinely curious about them.
Why?
Because trust grows when value is given first.
Trust is built through:
• curiosity
• generosity
• introductions
• time
And trust diminishes when WIIFM (What’s In It For Me) dominates the conversation.
One of the most powerful ways to start building trust is simple:
Make a warm introduction.
Introduce someone you’ve just met to a relevant person in your network.
When you do that:
• You add immediate value
• You demonstrate credibility
• And the law of reciprocity begins to work.
Instead of trying to sell someone something…
Ask a different question:
“How can I help you grow?”
Or even better:
“Who would be a great client for you that I might know?”
Now you’re not building a transaction.
You’re building an alliance partner — someone who may refer you for years.
But to be referred, you first need to be referrable.
That means making it easy for people to:
• understand what you do
• remember your “superpower”
• and share your details with others.
That’s exactly why we built Referron.
It creates a digital business card and referral engine that makes it effortless to:
• share your details with a tap
• connect instantly
• and introduce people across your network.
Because the real power of networking isn’t who you meet.
It’s who you connect.
#BNI #Networking #Referrals #BusinessGrowth #Referron
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