This is gold!!
This popped up during my morning #scroll from Denis Mezheritskiy who I met at JT Foxx mega conference at Universal Studios in November
“Stop trying to get in the room. Become someone people want in the room.”
That got me thinking.
We spend so much time trying to meet the right people.
Get invited to the right events.
Build the right network.
Get access to the right rooms.
But maybe we have it backwards.
The real question isn’t: “How do I get into the room?”
It’s:
“How do I become someone people WANT in the room?”
For me, one of the most powerful answers is incredibly simple:
Add value.
And one of the greatest ways you can add value to someone is to give them a warm introduction to somebody in your network you know, like and trust.
That introduction might lead to a client.
A supplier.
An investor.
A mentor.
A business partner.
Or simply a relationship that changes the direction of their life.
Relationships aren’t events. They’re systems.
These are just some of the amazing people I met at JT Foxx #MEGA in November:
Skye Swift, Les Moir, Alka Sharma, Marilyn Adamo, JT Foxx, Janine Jakob, Lorraine Chai, Jo Jacksonn, Lourdes Gant, Rumana Khan, Zsolt Nagy, Athin Cassiotis, W Daniel Cox III, Lera Alexandrova, Peter Kantarelis, Anton Guinea, Daniel Johnson, Alan Barnard, John Peterson, Eng Hean Ho, Claire-Louise Holmes, Billy Ray Taylor, Ashley Snyder — and a smattering of billionaires. ;)
But meeting somebody is only the beginning.
Building a relationship is not a once-off event.
It is a continual process built around what I call the 5Cs:
Connection → Collaboration → Contribution → Continuity → Community.
The challenge is continually finding ways to add value.
And one of the easiest ways to do that is to ask:
“Who do I know that this person should know?”
Then make the introduction.
That’s the thinking behind #Referron.
Referron is designed to make the process ridiculously simple:
- Become referrable.
- Create your Referron business card, articulate your superpower and make it easy for someone to understand exactly who you are, what you do and who they should introduce you to.
- Connect.
- Share your card in seconds. The people you connect with become part of your Referron Rolodex.
- Refer.
- See two people in your Rolodex who should know each other? Make the warm introduction.
- Build your community.
- Create your own Group Rolodex where members can discover, connect with and introduce each other.
- Track and follow up.
- This is where an enormous amount of value disappears. We meet somebody at an event, conference or trade show, exchange details…and never follow up.
Referron helps you see and track the activity you’ve created so you can actually do something with it.
Then:
Rinse and repeat.
Connect → Refer → Track → Follow up → Add value → Repeat.
That’s how you activate a database instead of simply collecting contacts.
That’s how you become a centre of influence around your own community.
And that’s how you become the person people want in the room.
Denis gets it:
Want the relationship? Bring value.
Stop asking:
“What can this person do for me?”
Start asking:
“What can I do for them — and who can I introduce them to?”
Because your network isn’t valuable because of how many people you know.
It’s valuable because of what you do with the relationships you’ve built.
#Referron #WarmIntroductions #KLT #5Cs #Networking #Collaboration #Community #MEGA
