People love to buy But they hate to be sold to

People love to buy.

But they hate to be sold to.

That insight from Ivan Misner explains why so many people avoid networking events — and why so many fail when they attend.

Most people show up hoping to sell.

Almost no one shows up looking to buy.

When networking becomes face-to-face cold calling, real connection disappears — and so does the opportunity.

Networking ≠ direct selling.

The goal isn’t to find a customer.

The goal is to start a relationship.

A networking event is simply the starting point.

It begins with a connection.

And here’s the gem - the golden nugget :

If most people come to an event trying to sell…

the person who shows up looking to buy becomes the most valuable person in the room.

Like bees to a honeypot, people gravitate to the person who is genuinely curious about them.

Why?

Because trust grows when value is given first.

Trust is built through:

• curiosity

• generosity

• introductions

• time

And trust diminishes when WIIFM (What’s In It For Me) dominates the conversation.

One of the most powerful ways to start building trust is simple:

Make a warm introduction.

Introduce someone you’ve just met to a relevant person in your network.

When you do that:

• You add immediate value

• You demonstrate credibility

• And the law of reciprocity begins to work.

Instead of trying to sell someone something…

Ask a different question:

“How can I help you grow?”

Or even better:

“Who would be a great client for you that I might know?”

Now you’re not building a transaction.

You’re building an alliance partner — someone who may refer you for years.

But to be referred, you first need to be referrable.

That means making it easy for people to:

• understand what you do

• remember your “superpower”

• and share your details with others.

That’s exactly why we built Referron.

It creates a digital business card and referral engine that makes it effortless to:

• share your details with a tap

• connect instantly

• and introduce people across your network.

Because the real power of networking isn’t who you meet.

It’s who you connect.

#BNI #Networking #Referrals #BusinessGrowth #Referron

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