What’s a Brushcutter and Referron got in Common ?

Jim Penman From Jim’s Mowing shared how Jim’s group has grown to more than 5000 franchises - and keeps on growing - kickstarted from a tool he used for his business - the brush cutter - that gave him an edge. 

This is his story 

I owned one of Australia's first brush cutters and it changed my business overnight. 

I was still at uni, mowing lawns to get by.

One day, I walked into a mower shop and saw a strange tool from Japan.

It was a long pole with a spinning nylon cord at the end. Most people ignored it. I didn’t. I bought it on the spot.

That brush cutter let me do things no one else could:

→ Trim around trees and posts

→ Clean up lawn edges

→ Leave a job looking sharp, not just cut

Clients noticed the difference.

They started telling their neighbours.

My business grew—faster than I expected.

It wasn’t just the tool. It was the mindset:

→ Go above and beyond

→ Invest in better service

→ Do the job properly—even if no one else is.

That little machine became part of what built Jim’s Mowing.

Could #referron be a tool to help you grow your business?

I believe that if you use Referron to become more referrable , to activate your network and to connect , refer and track your activity - it can be the catalyst to help you grow your business! 

Give it a spin? 

💬 What’s one tool, habit or mindset shift that gave you an edge?