There are four types of referrals—
- word-of-mouth,
- online reviews,
- social media sharing, and
- 1 on 1 referrals via referron, LinkedIn, message or email from people who know like and trust you
What are some of the things you can do to generate more referrals?
- Become referrable - create your business card on Referron and get it on your advocate/client/prospects phone - easily done - send them your business card or send them a referral or warm introduction
- Identify your ideal client - create an avatar of him/her or them
- Build a database of your ideal clients
- Identify the things that they need
- Build a database of people that can fulfil those needs - add massive value to them at minimal cost to you - your alliance partners - in a Referron group
- Build relationships with them
- 25 touch points - keep in regular contact
- Follow up
- Have a defined pathway for them to engage with you
- Provide a sensational cx
- Ask for testimonial or referral once done
- Rinse and repeat
- Stay in youch - maintain and strengthen the relationship
- Turn customers into advocates - give them an easy way to give you that warm introduction
- Be sure to connect them too people in your connections that you know like and trust (within 3 taps of Referron )
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