Monday, April 7, 2014

How to get yourself on radio - and get referrals!!!


Take a look at this. 



" Did you know about this?  This is my buddy I told you about at the dinner the other night and he had a business card app, I told him about referron, he told this marketing gal about it and it ended up on the radio!"

Les Vitale, CPA, MST
Partner
Local Markets Group
McGladrey LLP


Wednesday, November 27, 2013

New Improved Referron - now with the power of messaging

You know about Referron, the mobile app that allows you to easily Connect, Reward and Measure effective referrals. 

Now you can use "Referron Messaging"  to send messages direct to the mobile phones of your connections or group you select - instant, direct and in their hand at the click of a button.

Start using the power of "Referron Messaging"  by updating your Referron mobile app on the App Store or Google Play, or via  www.referron.com

Enjoy the benefits today! 

Rgds Ivan

Steps to Signing up to referron

Register for referron  (either on the phone by downloading the referron app on the "app store" or "google play" or on www.referron.com


Updating information on the phone:-

Register from the Phone App

1.       Download the App
2.       Sign up with your email (if you have not signed in before or login with your email if you already have registered with Referron)
3.       Register with your email and tel #

  • Be sure to click "yes" to caching your contacts, as this will enable you to refer people within your contacts to each other. (By doing this, your contacts are cached in your phone - not on our systeem!) 

4.       Go to menu on top right hand side of the app

  • Complete Profile… click picture and take picture of yourself,

5.       In the settings menu –
    a.      Under social connections – connect with facebook and linked in
    b.       Update your rewards that you want to give your advocates and your leads (by going to "menu" / "settings" / "rewards" 

    YOU ARE READY TO REFER AND GET REFERRED
    • Connections - Invite people to connect or check your connections – by clicking “Connections” (under the menus section (top right hand side of the page) 
    • Refer people by following the prompts. (3 taps of the phone)
    • Manage - The  activities button enables you to identify all activities that has occurred on your Referron account (under menu) . 
    Go to Activities - to enable you to manage your referrals (which will update your referral CRM) , and redeem your rewards from your phone.

    Groups

    You are able to see what groups you are in by going to connections (menu/conection and on 2nd tab on top of app press groups) . You will be able to see the members in that group.

    Send a V Card

    • On the top Right hand side of the screen - you can send a vcard in seconds (online business card - with your Profile updated on Referron) . Fill in the persons name and where you met him, and you have a record of who you sent the card to! 

    Messaging
    The messaging function allows group administrators that you are a part of  to communicate with you. .  
    • Click the messaging function to see who has sent you a message.
    • click reply to message the sender back (Button on RHS)
    • click R to refer the sender to someone that you know (Button in Middle)
    • Call to action on the right (button on LHS)
    • The LHS putton has an option to login to your portal
    From the Website Portal 
    Steps
    Go to your web portal (Login at www.referron.com)
    Once you have registered (or register directly from the portal)
    Go to Profile
    •          Fill out your profile on your portal 
    •           Connect to Linked and Facebook contacts
    •           Download your logos and public profiles 
    • ·        You have the ability to change your profiles,logos,emails and passwords
    Go to Public Profile
    ·         Create or change your public url (this is your link that will enable your connections to connect with you on Referron) 
    ·         Create a story (a few sentences about you, who you are and what you are about)
    Go to Rewards
    ·         Create rewards for your champions and leads
    ·         Manage your rewards online
    Go to Build your Network
    ·         Send Invitations via email or sms
    ·         Use the website buttons to promote your Referron portal on your websites, blogs and email signatures
    ·         Import Contacts – You have the ability to import contacts from your lists
    Go to Referral Activity
    This is your Referron CRM , that you can measure, track and comment on your referrals received and sent . All info can be exported via APIs or CSV files to your files
    Go to Dashboard
    This gives you analytics of your referral activity

    Managing Referrals of a group or Company
    For those of you who wish to manage referrals of a specific group, and enable members of a group to be connected with each other. Referron has the capability to manage and measure referrals on a company and group level.

    For those of you who wish to create specific groups for your connections to have access to, this can be done (create your own "reach local" for your community

    Messaging

    Send messages direct to the mobile phones of your connections or group you select - instant, direct and in their hand at the click of a button.  
    • Create messages and call to actions from the Message tab in your members portal.
      • These messages can be sent to all your connections or specific groups that you choose.
      • You are able to create normal text messaging, html messaging or emails direct from websites
      • You can create your own call to action buttons. 
    • Review your messages received, sent and archived

    For more information about referron and how to use it, these links may be useful...

    Monday, October 7, 2013

    Referrals are the best source of Hire

    According to The Undercover Recruiter, employee referrals are the best source of hire. Nowadays it’s still about whom you know, and your current employees may already hold the key to the perfect candidate. It is becoming more common for recruiters and companies to hire the best qualified candidates through employee referrals. 

    It is important to acknowledge that your employees can be a key resource for hiring potential candidates. Through their social networks they have access to friends and connections that could be a suitable fit for your new position. Just think about it, 10 employees with 150 friends or followers gives you access to 1500 contacts. 

    Employee referrals can also save your business money on recruitment and staff turnover costs. Career sites and job boards have the highest number of applications compared to referrals and other sources. However, studies from online recruiting agency Jobvite shows that referrals have the highest conversion-to-hire rate. 

    When it comes to hiring a new employee, timing is everything. Employees hired through a referral are hired 55% quicker than those who come through a career site. Additionally, these employees are likely to stay longer as they already feel a sense of connection and satisfaction to their new position. 

    ‘While career sites and job boards still collect the highest quantity of applications, employee referrals garner, by far, the highest number of qualified hires. Employers and recruiters should recognize the value of these applicants and consider expanding their referral programs. By utilizing social networks and tapping into current employees’ networks, recruiters can increase referral rates and, thereby, the number of highly qualified applicants within their talent pools’
       – Jobvite.com

    Tuesday, October 1, 2013

    Networking , Referring and Social Media Event in Sydney

    CLICK HERE to join us  for networking and drinks on October 16th, 2013 and hear how Social Media and Referrals can help you grow your business.

    Our guest speakers are:


    Lee Ussher, Social Media Strategist, Speaker and Writer Social Media Babe

    Leigh Ussher
    linkedin
    Lee Ussher is one of Australia’s leading experts in helping businesses achieve growth through dynamic and innovative social media marketing strategies. Her social media knowledge is greatly valued and publicly sought after. She regularly features on the radio and web TV and has featured in Australian and U.S magazines. Lee has been twice nominated for an Australian Telstra Woman’s Award. Her agency Buzz Web Media is cutting edge in the social media field, specialising in SEO integrated marketing and brand reputation management. Her blog Social Media Babe is a popular resource for business owners seeking to enhance their brand and generate new leads through social media marketing. 





      
    Tony Dowling, Membership Director, The CEO Institute 


    linkedin   

     The CEO Institute was founded in 1992 as a peer to peer membership organisation for Chief Executives and in 2011 became the worlds first global certification body for CEOs. The CEO Institute was established to help business leaders connect with their peers and learn from them. It is Australia's leading networking group for senior executives who want to be better informed and more effective business leaders.



    Tony will be sharing his personal experience of using Referron as a tool to help grow his business and the power of referrals.





    Todd Heslin, Co-founder of Referron 

    linkedin   
    Todd Heslin is a serial entrepreneur, blogger and podcast host. With several successful startups in the Clean Tech and Software sectors, Todd is co-founder of Referron and heads up Product Development and Strategy. 
    When he is not working on dreaming up the next innovation for Referron, 
    Todd enjoys motorcycle riding and writing on his blog at BeingRemarkable.me
    Todd will be facilitating a "speed referral networking session" 




    CLICK HERE to Register.

    Date: Wednesday 16 October, 2013

    Time: 6.00-8.00pm, registration opens at 5.30pm

    Place:   Level 7, 14 Martin Place Sydney 2000

    Cost: $20 for a booked ticket or $30 at the door, includes nibbles and drinks.

    Seats are limited to 50 people.

    As part of our referral networking exercise, we will be utilising Referron which enables you to refer someone to a business that you know, like and trust within 3 taps of your phone.

    Referron is free to download and available on both Android and Apple.

    Looking forward to seeing you there.





    Tuesday, August 27, 2013

    5 things you need to be referrable

    People should  only give referrals (referron) to people they know, like and trust.

    To get a referral , you must be referrable - 
    An absolute prerequisite is that you need to have a great product or service - you need to go beyond 
    - provide a wow service-
    - helping the customer profit more or produce more 
    - provide a value to the customer 

    Giving a Referral (making a referron) is a risk - the person is risking his reputation that the business will provide a great product or service to the referred person . They need to have trust and faith in you that you will provide an exemplary service 

    5  Gems to be referrable
    1. Be likeable 
    2. Be reliable - be there when the customer needs you - be the best - 
    3. Be the expert in your field that breeds customer confidence - have a track record 
    4. Be trustworthy - you will act in the customers best interest 
    5. Be a resource in your field