Thursday, July 25, 2013
An email sent to a potential accounting firm re referron
- Accounting/Consulting/ Professional Services firm – MEASURING REFERRAL ACTIVITY and REWARDING STAFF -one of the key kpi’s is to generate business from the firm… business as you know comes from leads/ proposals and sales… .referron captures the leads! When Tanya (a senior , comes in for a review – the manager pulls up a list of her referrals for a year/ tracked to business generated from the accounting system and crm – so it will say… Tanya has referred 30 people, turned into 5 clients and brought in 60k of business to the firm
- Restaurant/ Café/ Microbusiness – rewarding and ENGAGING CUSTOMERS if they have a great service/product – asks clients to refer and they can offer a reward (ie a 2 for 1 meal/ a free coffee or anything they want – which will be able to be redeemed from the phone
- HR Department – ENGAGEMENT OF STAFF -engaging staff – an it person is needed to the it department – a brief sent to employees asking them to refer someone they know like and trust that fits the brief…. For every referral… the HR dept pays the employee $25 for taking the time to refer the lead; for every referral interviewed , they pay the employee $500 and for every referral employed, they pay the employee $5k – the company ios building up a superb database, of their employees contact who they know like and trust!
- Mazda doing a campaign engaging their customers and 1m + social network base – at the moment they have a huge social network database – but they not being engaged or mobilised into new sales – ENGAGING SOCIAL NETWORKS - they are encouraging their customers/friends/networks to join referron, and if they make a referral to a friend who buys a mazda – they will get $100 – this is mobilising their social networks
- Mcdonalds – ENTICING CUSTOMERS AND BUILDING DATABASES if they have a campaign to reward everyone who refers a lead to them , they can say that on 1 August they will be doing a 2 for 1 campaign between 12pm and 3 pm … these people (the referrer and lead , can redeem their rewards at any mcdonalds – where the person at the counter redeems the voucher from the customers phone…
- Mcdonalds can be replaced with any business.
- It is an amazing tool to enable you to grow your business… you can promote it as a product developed by a part of the BSI group that owns 10X –
- It is super cheap to use… and hugely powerful for your business … it provides all the tracking requirements that will be needed for our DC/Network Model.
- It enables you to refer someone to a business within 3 taps of the phone….. at the time you think of the opportunity.
- It will also grow your network!
- It enables to encourage people to connect wiith you on your signature and your website (go to promote on your portal! )
Wednesday, July 24, 2013
Explanation to what Referron is about in a few sentences!
- Referron enables you to refer and get referred by people you know like and trust, track your referrals, reward and get rewarded.
- Easy to refer …. With 3 taps of your phone!!
- It becomes addictive, and helps people grow their business!!
Free to download, refer and get referred and then 200 per annum for unlimited referrals and a referral CRM on the backend and an ability to mobilise your social network!
Happy referring
Friday, July 19, 2013
8 reasons to referron
Monday, July 1, 2013
Don't forget to ask or the referral
By phil case :- http://www.getfluid.com/dont-forget-to-ask-for-the-referral/
A prospect who has been referred to you is five times as likely to buy from you as any other type of prospect. So you’d think salespeople would become masters at requesting and using referrals.
You’d be wrong.
Too many salespeople, business owners and professionals make the same mistakes over and over again, costing themselves sales and profits. That’s deadly to your career and your business. Here are the common behaviors to avoid:
1. Not asking
Whether it is out of fear of being rejected or because they don’t want to appear as a pest, many—if not most—salespeople simply don’t ask in the first place. Understand this, however: If you’ve delivered a great product and/or service, your customer wants to give you referrals. You just need to ask.
2. Asking at the wrong time
If you ask for referrals before your prospect has had a chance to become your customer and develop sufficient trust in you, you’ll be shot down every time. Worse, it will harm your relationship with your prospect. The best time to ask for referrals is after you’ve delivered value. Once you, your company and your product have proven yourselves, you have a green light.
3. Not asking everyone
Everybody in your network who knows and trusts you is a potential source of referrals. Don’t ignore anyone.
4. Being too broad when asking
The average person knows hundreds of people. But that’s too big a mental database for most people to sift through at once. Instead, help them narrow their focus: “Who else in your family. . .”; “Who else in your company. . .”; or “Who else among your colleagues. . .”
5. Not asking often enough
When it comes to requesting referrals, once is not enough. People meet people. Companies grow and shrink. People who didn’t have a need last year may have a need this year. So ask periodically. (Daily might be a little too often.)
6. Failing to follow up
Too many salespeople are bad at follow-up in general. But when you fail to follow up with a referral, it makes the person who referred you look bad as well. When someone gives you a referral, treat it with VIP status.
7. Not rewarding referrals
If you gave someone a referral and they didn’t acknowledge it, you wouldn’t be very likely to give them any more in the future. By contrast, if you received a thank-you note, a gift or a check from them, you’d keep your eyes and ears peeled for more opportunities. Be sure to reward the people who provide you with referrals, ideally as soon as they provide one, and again if the referral ends up buying.
How to make it easy for your client to refer!
How do you go from “thank you for the referral” to transitioning it into a paying client?