Why Daniel Johnson Pivoted From Construction to AI
After years in Sydney’s property development space, Daniel Johnson realised the industry’s biggest bottleneck wasn’t demand—it was operational inefficiency.
The Australian home improvement market is worth $24B+ nationally, including over $5B in Sydney, driven largely by small businesses under $1M turnover. Most still rely on slow quoting, manual workflows, and limited access to real-time data.
Daniel sees AI as the solution.
He’s now building tools with JT and Erik that allow homeowners and builders to access instant feasibility insights, cost projections, compliance checks, and decision support—right in the meeting.
A genuine game-changer for small business.
Working with Erik to test and debate ideas, and partnering with JT, has accelerated the vision—bringing high expectations, global perspective, speed, and constant innovation.
For Daniel, this pivot isn’t just commercial—
it’s about impact, legacy, and empowering small businesses to build smarter, faster, and with clarity.
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