From Construction to AI — Here’s Why I Pivoted

Why Daniel Johnson Pivoted From Construction to AI

After years in Sydney’s property development space, Daniel Johnson realised the industry’s biggest bottleneck wasn’t demand—it was operational inefficiency.

The Australian home improvement market is worth $24B+ nationally, including over $5B in Sydney, driven largely by small businesses under $1M turnover. Most still rely on slow quoting, manual workflows, and limited access to real-time data.

Daniel sees AI as the solution.

He’s now building tools with JT and Erik  that allow homeowners and builders to access instant feasibility insights, cost projections, compliance checks, and decision support—right in the meeting.

A genuine game-changer for small business.

Working with Erik to test and debate ideas, and partnering with JT, has accelerated the vision—bringing high expectations, global perspective, speed, and constant innovation.

For Daniel, this pivot isn’t just commercial—

it’s about impact, legacy, and empowering small businesses to build smarter, faster, and with clarity.

🇸🇪 AI in Sweden: Everyone Wants to Ride the Train… But There Are No Tracks

Heard an amazing conversation with Eva Thunel & Magnus Saleti in Stockholm nd JT Foxx

Sweden is one of the most comfortable and efficient societies in the world—digital gov, trust, services that work.

But here’s the paradox:

When everything already works well, the urgency to innovate is lower.

Yet this is the country that gave us Spotify, IKEA, Klarna, Volvo, Ericsson.

And now tools like Lovell let you create an app in seconds. 🚀

The real opportunity isn’t hype—it’s rebuilding small businesses from the ground up with AI-native processes.

Today:

Everyone’s shouting about AI. But there are no tracks.

We need to build the foundations

• Standards
• Data flows
• Skills
• Infrastructure
• New business models

We’re not just taking the AI train — we’re laying down the tracks.