Karen Tisdell's #linkedinforum with #BBG

The BBG Forum in 90 Seconds

 

So, what do the wicked problems of climate change and racial bias have in common

So, what do the wicked problems of climate change and racial bias have in common - and why is it so important for you to advocate for Diversity Equity and Inclusion and Climate Action? 

We know both are regrettable - and solvable - yet somehow we seem to live as if both are normal . 

This is not ok!

Climate change is a classic boiling-frog problem. The old saying — which isn’t actually true but illustrates a useful concept nonetheless — tells us that a frog thrown into already-boiling water will jump out, while one placed into a pot full of water that slowly warms to its boiling point will never try to escape. As the climate warms, we will get used to a hotter, more dangerous, and less vibrant planet. Our complacency will make it difficult for us to act. The diminished world we live in will simply seem normal to us. We’ll boil without ever being fully aware of it.

We’re all aware that we live in a world with staggering levels of inequality , hunger, homelessness, untreated mental illness, and poverty - and  yet we have to live our everyday lives without doing anything about it! 

These problems have been there for a long time. They’re regrettable, but normal.

We accept that, in this world of material abundance, people will starve or go homeless. 

We train ourselves not to see the problems, and they don’t get solved.

It’s happenned throughout our history - and continues to happen 

Slaves in Egypt

The story of Purim

Pogroms

Holocast

Apartheid 

Aboriginal Annihalation 

American slavery

If we don’t take climate action - or make unconscious bias conscious - we will simply become used to a world full of refugees, terrible natural disasters, and impoverished ecosystems. 

We’ll be vaguely aware that things used to be better, but won’t want to think about that too hard.

Eventually, it will all seem normal and that is not ok! 

Most of the time we simply won’t see the damage that has been done to the planet and our societies. It will become difficult for many of us to sustain the level of alarm that solving climate change and unconscious bias will require.

This is why we need to take action and look at these wicked problems straight on the eye - especially when everybody around you is living as if this is normal 

Only by seeing clearly what is happening around us will we retain the ability to take action and solve these wicked problems -

 

This is a cool 😎  why for the BBG  Yarning Circle and BBG Climate Action Forum 

Inspired  by George Dillard - https://medium.com/climate-conscious/the-sad-truth-is-that-we-can-adapt-to-climate-change-8d342fbb8e0 

Our Climate action forum - https://youtu.be/C50MsBP98XI

The BBG Yarning  Circle 

https://youtu.be/D5fJiov7z78

Feel free to subscribe to our channel 

https://youtube.com/channel/UCFYSvMU_VG7lWJuoj-cb8YQ

Danny Van Dine - Adding Value

Property in 2022 - will be a two-speed market - find out what you need to know

A Property Forum

2022 will be a two-speed market, what you need to know

presented by Anna Porter, Principal of Suburbanite sought after by media for her expert commentary and has featured in Australian Property Investor Magazine, ABC National Radio, 2UE Radio, Sunrise, Channel Nine’s The Mornings Show, Studio 10, Sky News Real Estate, Fairfax Newspapers and many more media platforms.

28 October 2021 Thursday
8:00 am - 10:30 am AEDT | Zoom

Anna Porter will be sharing the following:

- The locations that will thrive and the ones that will not survive the downturn

- Which infrastructure projects will be the game changer

- Top three markets to invest in for 2022

https://events.humanitix.com/sydney-super-forum-powered-by-bbg-thought-starter-with-anna-porter

*IT’S NOT WHAT YOU GATHER BUT WHAT YOU SCATTER*

A beautiful story worth reading all the way down. 

*IT'S NOT WHAT YOU GATHER BUT WHAT YOU SCATTER*

I was at the corner grocery store buying some early potatoes... I noticed a small boy, delicate of bone and feature, ragged but clean, hungrily appraising a basket of freshly picked green peas.

 

I paid for my potatoes but was also drawn to the display of fresh green peas. I am a pushover for creamed peas and new potatoes.

Pondering the peas, I couldn't help overhearing the conversation between Mr. Miller (the store owner) and the ragged boy next to me.

'Hello Barry, how are you today?'

'H'lo, Mr. Miller. Fine, thank ya. Jus' admirin' them peas. They sure look good'.

'They are good, Barry. How's your Ma?' 

'Fine. Gittin' stronger alla' time.' 

'Good. Anything I can help you with?' 

'No, Sir. Jus' admirin' them peas.' 

'Would you like to take some home?' asked Mr. Miller. 

'No, Sir. Got nuthin' to pay for 'em with.'

 

'Well, what have you to trade me for some of those peas?'

 

'All I got's my prize marble here.'

'Is that right? Let me see it', said Miller.

'Here 'tis. She's a dandy.' 

'I can see that. Hmm mmm, only thing is this one is blue and I sort of go for red. Do you have a red one like this at home?' the store owner asked.

'Not zackley but almost.'

 

'Tell you what. Take this sack of peas home with you and next trip this way let me look at that red marble'. Mr. Miller told the boy.

 

'Sure will. Thanks Mr. Miller.'

 

Mrs. Miller, who had been standing nearby, came over to help me.

 

With a smile she said, 'There are two other boys like him in our community, all three are in very poor circumstances. Jim just loves to bargain with them for peas, apples, tomatoes, or whatever.

When they come back with their red marbles, and they always do, he decides he doesn't like red after all and he sends them home with a bag of produce for a green marble or an orange one, when they come on their next trip to the store.' 

I left the store smiling to myself, impressed with this man. A short time later I moved to Colorado , but I never forgot the story of this man, the boys, and their bartering for marbles. 

Several years went by, each more rapid than the previous one.  Just recently I had occasion to visit some old friends in that Idaho community and while I was there learned that Mr. Miller had died. They were having his visitation that evening and knowing my friends wanted to go, I agreed to accompany them. Upon arrival at the mortuary we fell into line to meet the relatives of the deceased and to offer whatever words of comfort we could.

Ahead of us in line were three young men. One was in an army uniform and the other two wore nice haircuts, dark suits and white shirts...all very professional looking. They approached Mrs. Miller, standing composed and smiling by her husband's casket. 

Each of the young men hugged her, kissed her on the cheek, spoke briefly with her and moved on to the casket. Her misty light blue eyes followed them as, one by one; each young man stopped briefly and placed his own warm hand over the cold pale hand in the casket. Each left the mortuary awkwardly, wiping his eyes. 

Our turn came to meet Mrs. Miller. I told her who I was and reminded her of the story from those many years ago and what she had told me about her husband's bartering for marbles. With her eyes glistening, she took my hand and led me to the casket.

 

'Those three young men who just left were the boys I told you about.

 

They just told me how they appreciated the things Jim 'traded' them. Now, at last, when Jim could not change his mind about colour or size....they came to pay their debt.'

'We've never had a great deal of the wealth of this world,' she confided, 'but right now, Jim would consider himself the richest man in Idaho ...' 

With loving gentleness she lifted the lifeless fingers of her deceased husband. Resting underneath were three exquisitely shined red marbles.

 

The Moral : 

We will not be remembered by our words, but by our kind deeds. Life is not measured by the breaths we take, but by the moments that take our breath.

Today I wish you a day of ordinary miracles 

~  be A fresh pot of coffee you didn't make yourself...

- An unexpected phone call from an old friend.... Green stoplights on your way to work....

- The fastest line at the grocery store.... 

- A good sing-along song on the radio.. 

- Your keys found right where you left them.

- Sinking a 20 foot putt 

- a hug from one that you luv 

 

*IT'S NOT WHAT YOU GATHER, BUT WHAT YOU SCATTER THAT TELLS WHAT KIND OF LIFE YOU HAVE LIVED!*

Tony Gattari shares the 5 types of salesman - which are the best and why!

Which kind of sales people perform best 

• Hard Worker - doesn’t give up 
• Challenger - different view - loves to debate - pushes customer
• Relationship Builder - builds advocates - over services 
• Lone wolf - follows instincts - self assured 
• Reactive Problem solver - responds and is detailed oriented 

If you chose relationship builder - In complex sales - you would be broke - 

The best performers in Complex Sales says Tony Gattari - 1. Challenger 2. Lone wolf 

Why - 

1. They offer customer unique perspective
2. They have great communication skills - listen
3. They Know the individual drivers - (middle management - make my life easy )
4. They understand the Economic Drivers
5. They are Comfortable discussing money
6. They can pressure the customer 
7. They are great  at closing - because they know the 3 ts Teach ,Tailor for resonance (customise), Take control of the sale 

Adapt or Perish - 8 core leadership elements to survive and thrive in these uncertain times

Adrienne Maclean and the members of the Nexttech Speakers Forum hosted an amazing forum yesterday - talking leadership .

Lia Zalums generously shared her extensive knowledge on leadership and the 8 factors that make up the Mental Toughness Framework researched and developed by Professor Peter Clough and Doug Strycharczyk of AQR International in Manchester UK.

During the Forum and the unique #bbgthinktank 

We explored

• How to apply these 8 attributes to increase your psychological flexibility and adaptability

• How that helps you BE a better leader

• The exact steps to take to support yourself and your people to improve their mental and emotional agility … most of the time

Who is this for?

The burnt out CEO, Sales Directors, Consultants, Business Owners, HR Directors, L&D Leaders

Lia Zalum’s Firestarter

“Insanity: doing the same thing over and over again and expecting different results”

Our members and their guests explored the gems and came up with their takeouts 

Below are the takeouts (press the hamburger on top rhs for videos ; press 3 dots on top rhs to share )

Who’se looking forward to face CTI dace meetups, BnI meetings and BBGFORUMs?

 By Roger Amir - www.Mitronics.com.au

Currently most of us are networking remotely through zoom or team meetings.

With the announcement of opening businesses up again in NSW, it is expected that from December 1st networking face to face will be back on track, compliant to regulations.

So here are 5 benefits to help to grow our networks to help grow our net worth.

 

1) Raises your business profile and builds on your business brand. 

2) Keeps you front of mind which creates recognition and awareness.

3) Exchange of leads and being a source to help others.

4) Develops long lasting relationships with key people across various industries.

5) Creates introductions to other networks which become referral sources.

 

We are all looking forward to meeting new people, along with catching up with some familiar faces in the near future

Neil Patel talks about the 7 things you need to get your digital marketing pumping

The one that is a game changer for me is 4 - How to use paid ads Facebook - what ads are your competitors writing 

These are the 7 that Neil Patel talks about 

1. Big data
2. Analyse it
3. Content writing
4. How to use paid ads Facebook - what ads are your competitors writing 
5. Work with ad agencies 
6. It’s all about UX - is dome or getting something as quick as possible 
7. AI/Automation / Machine a learning 

Tony Gattari shares his 10 nuggets on Sales Success

Nuggets 1-5

Nuggets 6-10

C

Judith-Rose Max Business Coach: Love it - you don't sell, you help people buy!

01:28:50 Ivan Kaye -  REFERRON: everybody has a problem!! identify the problem and look to solve it ¦.. no-one cares how much you know before they know how much you care

01:29:02 Wayne B2B Uniform and Promotional Supplier: Find a solution not sell

01:29:33 Lia Zalums - ZedAxis Sales $ Leadership: I love that definition - when we help people buy we are serving, otherwise we are chasing

01:29:54 Judith-Rose Max Business Coach: What you say is the way it will be!

01:31:03 Ivan Kaye -  REFERRON: what you expect - is the reality.... what you think people are - are ...... what your attitude is - the universe reflects

01:31:15 Judith-Rose Max Business Coach: Love that - walk away if you do not believe you can fundamentally help client

01:31:27 Ivan Kaye -  REFERRON: ITS ALL ABOUT THE CLIENT - Listen, understand and uncover

01:32:14 Judith-Rose Max Business Coach: Clients know more than they show - google tells them everything

01:33:37 Judith-Rose Max Business Coach: Create a great sales system that makes the average person great

01:35:40 Daniel Tieu: Such great points ¦. “Fortune is in the follow up!!!”

01:36:15 Leo.DePasquale account manager : agree follow up follow up

01:36:24 Judy Clark Consultant in NFP Sector: Agree. Toastmasters will take you to a new level

01:36:38 Ivan Kaye -  REFERRON: maybe even join #bbg to be a great communicator?? (just saying :))

01:37:17 Judith-Rose Max Business Coach: Love it @Ivan Kaye - great opportunity to network and speak to people and present casually every time

01:38:04 Ivan Kaye -  REFERRON: admit it who has their phone next to their bed and look at it first thing in the morning!! admit it

 Sample size 34 

16 - yes

17 -no

1- wont say 

01:40:18 Daniel Tieu: Kaizen !!! Love it

01:40:30 Judy Clark Consultant in NFP Sector: Everyone here is willing to learn. That is why we are here today.

01:40:40 Kirsty Fox- Spitfire Accounting Solutions: Thank you so much @Rana and @Tony - amazing!

01:40:42 Peter Singer - Negotiatior/Mediator: Tony - Recommended book for a seasoned , competent sales person ?

01:41:50 Graeme Collins: If you stop learning you will die !

01:42:03 Judith-Rose Max Business Coach: Share your love and beliefs to others

01:42:15 Daniel Tieu: Thank you Tony - soooo many valuable nugget - much more than 10 !!!

01:42:20 Ivan Kaye -  REFERRON: if you don't believe it - no one will believe -

 jeremiah - without vision - people will perish.... - take action... otherwise its hallucination

01:42:29 Judy Clark Consultant in NFP Sector: Thanks Tony

01:42:32 Lia Zalums - ZedAxis Sales $ Leadership: Basics rock! Awesome truths here thankyou Tony!

01:42:35 Duane Eade Water Pumps Acnt Manager: Thank you Tony

01:42:36 Aaron H: Thank you Tony

01:42:38 Rick - Water Pumps: top stuff Tony

01:42:39 Nada Jamal: Thank you, Tony

01:42:50 Kai.Davies Pump Sales Account Manager: 👏 Thanks Tony

01:42:53 Odile Faludi, Starting Customer Conversations: fantastic

01:42:54 Karen Tisdell - LinkedIn Profile Writer & Coach: amazing Tony!!

01:42:58 Robert.C Pump Sales Manager NSW: the 10 commandments ! of sales

01:43:02 Harshal: Thanks Tony

01:43:02 Mark Aboud: Awesome and thanks

01:43:04 Adam Batty - White International Account Manager QLD: Thank you Tony

01:43:04 Kevin Stainer GM White International: Thanks

01:43:07 Peter Singer - Negotiatior/Mediator: What you confess, you possess

01:43:08 Leo.DePasquale account manager : great stuff thanks tony

01:43:12 Ivan Kaye -  REFERRON: https://bbg2020.blogspot.com/2021/09/tony-gattari-shares-his-10-nuggets-on.html

01:43:13 Mark Aboud: Focus

And the score is a resounding 10 

01:43:24 Judy Clark Consultant in NFP Sector: 10

01:43:26 Pjero Mardesic: 10

01:43:26 Kevin Stainer GM White International: 9

01:43:29 Robert.C Pump Sales Manager NSW: 10

01:43:29 Odile Faludi, Starting Customer Conversations: 10

01:43:29 Peter Singer - Negotiatior/Mediator: 9.75

01:43:31 Andreas Greiving, Owner of Domaine Asmara Vineyard: 9

01:43:32 Mark Aboud: 9

01:43:33 Kai.Davies Pump Sales Account Manager: 10

01:43:33 Laurence Adelman- Ewealth Finance- Mortgage Broker: 10 excellent

01:43:34 Danny - AllAngles.Video: 11

01:43:35 Alex Gayl - real estate sales agent: 10 - belief tranfer

01:43:36 Aaron H: 9.9

01:43:36 Harshal: 9

01:43:36 Adam Batty - White International Account Manager QLD: 10

01:43:36 Leo.DePasquale account manager : 9 

01:43:37 Rachel McMahon - Business Coach & Consultant: 10!  Loved it.  Thank you :o)

01:43:38 Nada Jamal: 10

01:43:39 Darian Marshall - White International: thanks Tony, that was a great summary

01:43:40 Rick - Water Pumps: 9

01:43:40 Paul Pius (MoonSpace IT Managed Services)): Awesome Tony, Courage to walk out

01:43:42 Karen Tisdell - LinkedIn Profile Writer & Coach: 10 - really loved it!

01:43:43 Paul Pius (MoonSpace IT Managed Services)): 10

01:43:45 Dianne Lobasso: Fantastic Tony thank you 10

01:43:45 Andy- WI Water Pumps: 9

01:43:47 Orhan @ 3SIP Services - Your Friendly / Helpful Business Telco: Absolute10. Really Love the concept learn to let go potential customers if you can't help them

01:43:58 Duane Eade Water Pumps Acnt Manager: 9

01:43:59 Graeme Collins: Spot On Tony

01:44:01 Anthony.Spinks: 10

01:44:27 marcusobermeder: Too short but loved it. 10. I love to learn but when I get tired my passion levels drop. Am working on this.

01:44:43 Barbara  Anywhere Travel: I loved the point 4 that you need systems because too often sales people are on their own.

01:44:45 Wayne B2B Uniform and Promotional Supplier: Very good insights

Branding and SEO insights from an Accountant from Bulawayo

So what is branding?

 is it just a collection of colors, logos, and images?

No!!

It's the relationship between your customers, prospects and your company and the emotions they experience when they interact with or think about you! 

Not only does a good brand can get your customers to buy more, pay higher prices, shorten sales cycles, and become brand advocates,  it helps with search engine optimisation!

Your brand impacts you customer results and affects your SEO!! 

And when you think SEO - you think 

Google

People are doing research. Everyone has phones in their pockets. And so it's really easy to look up information about what's the best product service - and there will always be a product that’s cheaper and better than yours!

The goal is to move yourself up in the rankings - and build. strong relationship with your customers, prospects and audience. 

Here is my BFO (Blinding Flash of the Obvious!!)

You need to treat Google as a valued customer - How can you help them become an advocate?

Similarly, you need to treat your customer as you treat Google! 

(Gpwtwaygwyw) give people what they want and you will get what you want! 

google want their users and customers to have a fantastic user experience. If you can do that for them - they will put you at the top of the Google  ratings

With Google 

You make your way up the rankings, by proving to them over and over again, that you're bringing value to their customers - the searchers, and therefore help them fulfill their mission.

With your Customers 

You make your way up their rankings, by proving to them over and over again, that you're bringing value to them, and therefore help them fulfill their mission.

With Google and your Customers and Prospects,  SEO ranking is key 

It’s all about how you're immediately showing up and being visible.

Kylie Smith and Chris Wilks talk about the power of branding and SEO

Chris Wilks: There's a number of benefits to investing in SEO. The main, the most obvious one, is going to be more traffic, right? That's what people typically jump into SEO for, they want more visitors to their website. But there are other benefits, namely:

• higher brand recall
• more visibility
• staying power in rankings
• more brand credibility
• establishing yourself as a thought leader

How does your prospect  start out on a purchase journey?

(Ivan’s comment) My bet is they will definitely search for the product , service or you on Google - and your Social Media - 

So you need to make sure your social media, 

Your web, your LinkedIn , your Pinterest, Insta , Facebook - puts your best foot forward and shares your value proposition and your pulse !! 

SEO and brand building and getting results requires a long term investment. You need to infuse your culture online

 There  are no shortcuts - it needs to be authentic and continuous 

Google needs to see a lot of things, 

• The content 
• Outside sources 
• Your website 
• A great CX

What you want the SEO to do 

Lead people to your website. 

So your website needs to be able to convert!!

So how do you build your brand?

• How do you build a positive sentiment from your target audience, good brand experiences that people want to talk about, that your customers want to share?
• How do you make them into advocates?
• How do you make them tell their friends
• If they have a Facebook page, they're will share their wonderful experience that they had with your brand. 
• They're going to go to Google Reviews and say that your company is amazing and exceeded expectations. 
• If they have a personal blog or podcast  or some other forum, they're going to link off to your site where they are going to showcase this new, wonderful product or service you provided them, and talk about how it made them feel and how it solved their problems.
• You will be invited to speak at a #bbgforum!

Google sees those reviews, those mentions online, and will start taking notice of those and putting those into their index and taking those cues into account.

Google is taking notice of this buzz around your brand. 

They're saying, "Oh, look, this brand is providing a great user experience, as evidenced by all these great reviews and these links and all that kind of stuff. So what we're going to do as Google is we're going to bump them up higher in rankings."

• They track bounce rate, 
• they track pogo-sticking, 
• they track engagement rate. 

If someone clicks onto your result, and immediately leave, Google's going to take that you are not providing a great experience.

If someone finds what they're looking for, and has a great experience, and then goes a step further and talks about it later, then they're going to move you up even further.

Examples of Great Branding Resulting in Great SEO

Kyle: 

Branding is created as follows 

• perception and reputation  in the marketplace,
• it drives awareness. 
• awareness drives search, 
• search drives traffic, 
• and if your website is optimized that traffic results in revenue.

Perception - awareness - search - traffic to website - sales 

Kleenex

Chris: how can you make your brand sound like a generic 

Pass me a Kleenex vs pass me a tissue?

If you go look right now in Google Trends, over the past year, Kleenex versus facial tissue, Kleenex has searched significantly more commonly than facial tissue. They have become a prominent brand in their  niche,

How do you become a prominent brand in your niche?

So that when someone says 

"Hey, Google”

“Hey Siri”

“Hey Alexa”

Find …… (your product or service) they find you 

Examples of Amazing Brands

• When you think of a video meeting you think Zoom (do you want to Zoom)
• When you think of whiteout you think tippex
• When you think of quality car - you think Mercedes
• When you think reliable - you think Toyota
• When you think search you think Google
• When you think online shopping you think Amazon 
• When you think canva you think graphics
• When you think developer collaboration you think jira 
• When you think tv - you think Netflix
• When you think running shoes you think Nike 

Hint 

How can you compete - think global and act local 

Own your niche in your territory ……  It’s all about becoming a centre of influence 

• How can we make #bbgforum be synonymous with -becoming a “centre of influence” - Connection collaboration contribution continuity and community?
• How can we make Ark synonymous with trust, safety and financial independence
• How can we make BSI Innovation be synonymous with getting grants ?
• How can we get BSI Learning synonymous with Vocational Education ?
• How can we get Nexttech synonymous with IT certifications , Microsoft , AWS, Cyber , Oracle Project Management upskilling and reskilling - the Amazon of training - the UBer for training - a platform for education?
• How can we get Referron to be synonymous with referrals and warm introductions? 
• How can we get Mitronics to be synonymous with office products?
• How can we get Bill Mclellan to be synonymous with Hr
• How can we get JR synonymous with coaching? 
• How do we get Danny and all angles video synonymous with corporate video 
• How can we get aboriginal empowerment synonymous with Tribal Warrior and the Lady Northcott 
• How do we get Australia synonymous with social responsibility , caring , a place to aspire to belong (hint - it’s not selling coal to China)

If you put together really good branding, Google's going to understand it and reward you.

Making your brand synonymous with your product or service is huge, you own that space.

If you do really good branding, then the SEO will follow - it’s a flywheel - it feeds off each other .

The psychology behind it all

Brand recall, visibility, trustworthiness, thought leadership and all those things become associated with your brand.

Anytime someone searches for whatever service that you provide or product you provide, they automatically see your brand….. that’s the goal!!

So there's this subconscious association that makes you buy into that brand more because you feel like it's more trusted.

Zoom Example

Kyle: how did Zoom dominate over Google Meet and Microsoft Teams?

What was the X factor ?

Chris: 

Zoom spent years adding value in their niche - offering an amazing free service - while webex was charging back ver the top !

They were showcasing their value and knowledge, and when the timing was right, when people were ready to buy, the goodwill they built up, the thought leadership, the expertise that they instilled in their customers as the go-to source when it came to video - paid off!!!

No-one wants to be sold to. 

People want you to help them solve their problems.

Zoom has been  building a brand for the better part of the decade making their brand synonymous with video conferencing. When  the pandemic hit, their business was positioned to seize that opportunity because they had invested in their brand.

They did the hard work up front, and now they're reaping the benefits of that - big time 

Building brand advocates 

The goal is to build loyal customers and advocates  - create an outstanding customer experience - it’s all about the customer. and make that flywheel turn.

(Gpwtwaygwyw) give people what they want and you will get what you want! 

Schwartzkopf , John Lee’s and the Value Gap 

My friend John Lees who helped Schwartzkopf become a household name - talks about the value gap. 

His customers  you would think are everybody who washes their hair - wrong!!

Their clients are  hairdressers - their pain was marketing and finance - he helped them with that - and in return they would sell his shampoo - and premium prices… to people that klt them (know like and trust).

They were only interested in targetting their SEO to hairdressers …. When hairdressers went to Google - what were they interested in ?

The bigger the gap between your product that you provide  and the value that the client perceives about your product or service  - the more valuable the brand.

As soon as you compete against price - it’s a race to the bottom. (See this link for more about this)

Referrals and becoming Referrable 

Referrals are an amazing way for a business owner and leader to expand their centre of influence. 

If I make a referral to a friend, where are they going to when they need a service or product that I provide they will use me …… price becomes irrelevant!!

Well, they're still going to go to a search engine. And if I’m  positioned to be the first result there, there is a higher likelihood to do business with you, because it's through a referral as well.

It starts with understanding who you are, what you want to be, where you want to go and most importantly - who your customer is! 

When you have a consistent brand, that people trust -  you create advocates, and that creates awareness. And then your brand is more likely to be found online. 

Thanks for the insights - Kyle Smith. View Bio.  Chris Wilks  View Bio. Russ Jones @rjonesx andAleyda Solis  @aleyda