Your goal is to become an industry influencer.
The person who has the authority, the information and the expertise to lead people to a solution that they want.
You want people to see you as someone who can lead them to the answer they are seeking.
Here’s the secret – activity is attractive.
You become a source of truth when you’re constantly engaging with the community you’ve built around yourself. When you’re always bringing value, you’re establishing yourself as an active authority.
It’s your authority that allows you to influence people.
It all comes down to perception
How others see you dictates how they approach you.
You could have all of the knowledge in the world. But if people see an inactive LinkedIn profile, you’re creating the perception you have nothing to offer.
When you approach them, that perception will stop them from interacting with you. Why waste the time when they could talk to someone who has something to say?
You have to give these people a reason to follow you. If you don’t, they’ll follow somebody else.
That means you’re not the person they’re going to come to when they need help.
Be as active as you possibly can on LinkedIn and continue to give value - through white papers, articles or inviting them to forums - and sgaring your insights
Continually build your community of perfect future customers, Post content consistently, respond to comments, and engage with your connections.
Show them they can believe in you and you’ll create new opportunities.
Happy Influencing!
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