Join Kate Engler at our Linkedin Sydney Forum on Thursday Morning

BBG  Sydney LinkedIn Forum at Angel Place For those who were unable to get in on 20th and 25th ,  Kate Engler has agreed to inspire us again at our LinkedIn forum Join us for breakfast Thursday 27 February and FIND OUT WHERE JOURNOS HANG OUT AND HOW YOU CAN JOIN THEM I am sending you this email now, because Kate has agreed to do another session for our BBG members and their guests on Thursday at our LinkedIn forum.  This is a breakfast you should not miss!! this email is from our member Paul who emailed me today about Kate's presentation yesterday:-  Good morning Ivan and Kate,, Got a bite on my second attempt with Source Bottle.- Great session yesterday. Thanks and Cheers  Paul  Hi Paul,, Thanks for responding to the Sourcebottle callout. The article I am working on is for ​xxxx . Am still wrapping my head around the revops concept – would you be free to speak on Monday, say around 1.00pm? Thanks, xxx Each day, hundreds of journos look for experts to feature in their stories.  At this BBG breakfast not only will you find out WHERE this place is, but you will also get a step by step guide on how to position yourself so that YOU are the expert the journo features in their story. Getting free media exposure or publicity for your business doesn't require a PR Agency or fancy know how.  The simplest way to get free media coverage for your business is to hang out where the journos hang out, so they can feature your business in their programs or publications. As yourself what FREE exposure will do for your business…. Exposure = Credibility Credibility = Authority Authority = Demand Demand = Business Success Join our media expert, Kate Engler as she reveals where most Australian journalists hang out each and every day to find their experts, and how YOU can hang out there too. Below is a linkedin post  which shares some of the energy from yesterday's forum. **PS – Armed with the knowledge Kate shares, fellow BBG members Les Watson, George Mavros and Stephen Swavely have all secured national TV coverage AND these members along with other BBG members and guests (Merryl Dahlitz, Chris Pattas, Daniel Collins and David McIvor), have been featured in articles published in Inside Small Business, The Sydney Morning Herald, Spark Magazine and The Carousel magazine!  Will you be the next BBG member to grab the media spotlight? Join us ... If you are interested in learning, collaborating and growing with Kate and our BBG Members and believe you have something to offer , I would like to invite you as my guest for breakfast on Thursday. ​ Click here to register Please don't delay! as there are only 14 places remaining, so please click on the link above and reserve your spot now. Be sure to put in Promocode BBGGUEST to come as my guest  Where & When Date: Thursday 27 February  Time: 8am - 11am Location: The Assembly Room Angel Place 123 Pitt Street Mezzanine Level (ask concierge) (as you enter building - walk right and then left - and walk straight ahead to the spiral staircase) Sydney NSW   About Our Monthly Forum Kate's Knowledge Share presentation will be followed by a Think Tank session on her presentation and a series of interactive break-out group discussions. As a guest at our monthly Business Forum you will have the opportunity to network, learn and collaborate with other guests and BBG members in a way that will help you overcome common business obstacles whilst getting to know the members of our dynamic Sydney Forum. I'm sure you will find this forum useful, informative and stimulating.

It is no wonder that Caylene Vincent is inundated with warm introductions!

Hey Guys,

 

I have 5 guests coming to the event, I have also extended an invitation for Emma Sidney to come along as I have 2 people asking about a copy writer, I have suggested that Les extend the invitation and put her on the KLT or Hot Seat, gives her some value and meaning in which to appear at our event.

 

We will book the house out!

 

Caylene Vincent

People, Safety & Systems Specialist

 

caylene@safetyxperts.com.au

www.safetyxperts.com.au

Phone 0419 11 99 12

 

This is an opportunity not to be missed

Good morning Ivan and Kate,

Got a bite on my second attempt with Source Bottle.

Great session yesterday.

Thanks and Cheers

Paul Sargeant

Insourced Sales

On Fri, 21 Feb 2020 at 11:51, 

Hi Paul,

 

Thanks for responding to the Sourcebottle callout. The article I am working on is for xxxx (major publication)  Am still wrapping my head around the xxxxx (subject ) – would you be free to speak on Monday, say around 1.00pm?

5 hacks to ensure your prospect comes to your BBG forum

by Bill Cates - world leading referral

Don’t you hate it when you finally get a prospect to set an appointment and they cancel or even worse, they are a “no show?”

And do you ever find yourself reluctant to confirm the appointment for fear that it will give your prospects an opportunity to cancel?

This topic came up during a recent coaching call with a wealth advisory group participating in my program. I’ll let you in on some of the ideas and strategies we discussed for getting appointments to stick. I hope you find it helpful for your own business.

#1 – Secure a solid introduction that piques the prospect’s interest.

Make a warm referral that your prospect will meet at the forum 

This is such an underutilized strategy. Collaborate with your referral source for an introduction that truly entices the prospect to take your call and then meet with you. Discuss why they thought of this person and why they think it might be a good match. Discuss what they need to say to the prospect (usually in the email introduction) to pique their interest. Work with your referral source to create a highly relevant introduction and follow up from you. If you’re not relevant, you’ll be ignored.

#2 – Discuss the agenda with the prospect before the meeting.

As you’re scheduling your first meeting with your prospect, discuss what they’d like to cover at the meeting. What caught their interest enough to take your call and decide to meet with you? What might they like to accomplish in the first meeting? Build the agenda around their needs and wants (as well as your process).

#3 – Create more engagement before the meeting.

An engaged prospect or client means that you have begun to establish a value connection and a personal connection. They like the questions you are asking, the concepts you’re covering, and your responsiveness. They also feel good about you; you’re being genuine and confident, but not pushy. Send something of value before the meeting – such as a (compliance approved) guide, checklist, or link to a short video. Send them a link to a website related to one of their personal interests that you’ve discovered. Get the engagement process started quickly.

#4 – Keep your referral source engaged.

You always want to keep your referral source in the loop as you follow up on their introductions. Let them know that you’ve set an appointment and see if they will put in another good word about you before the meeting – to speak to, email, or text the prospect.

#5 – Confirm both the meeting and the agenda

When you confirm the meeting, reinforce what they said they wanted to discuss and/or accomplish at the meeting. Keep them engaged with the value, with you, and with their agreement to meet with you.

If you follow the steps above and the prospect truly can’t make the meeting, rather than cancel or be a no show, they’ll reschedule. The steps above will create that all-important sense of engagement with you and your value.

Unpacking the BBG LinkedInforum Thinktank with Ronan Leanard

The power of the BBG Thinktank - the mastermind after the BBG knowledgeshare often provides more insights than the presenter.

Ronan Leonard provided a brilliant knowledgeshare on the power of masterminds and LinkedIn - and shared his tips and tricks on how to increase your authority and centre of influence. 

The following were our members and guests unpacking the BBG Thinktank 

Find out how to sell to the big end of town

Excited to have Michael Haynes share his insights on how to win in the B2B space.

Michael will share his gems on how to develop market and sell your products and services to the big end of town!

Join us on 16 April

Conversations are key to handling creditors

Great Insite from Kirsty Fox of Spitfire Accounting Solutions - the accountant for tradies

How solvent is your business? If you are having difficulty paying your bills, what to you do about it? Do you talk to your creditors at that point in time, or do you wait until everything is severely overdue and said creditors take you to court for non-payment?  

The thing is, if you talk to your creditors when you first have trouble with your cash flow, you'll find they want to help you. They are less likely to be aggressive about getting paid by you - after all, a payment plan means they will at least get paid (albeit over time), versus taking you to court, winding your business up and getting very little back. Conversation is key. And this includes the ATO. The people on the other end of the phone are exactly that - people, and generally they want to help you as much as they can. #business #smallbusiness #insolvency #goingunder #cashflow #profit

#tradiesaccountingtoolshed #tradies #electrician #plumber

If you can solve a major pain of an enterprise -Partner with them!

One of the key factors of an SME’s  success is to partner with a whale - or a few of them!!

There are significant benefits of large enterprises dealing with innovative startups. 

Enterprises often reach a peak and are unable to pivot or adapt to new technology disrupting their services (Kodak, Blackberry, Blockbuster, Nokia  to name a few).

Case in point - The banks are being disrupted by Fintechs. 

They are  afraid to cannibalise their core product - but they k ow they need to do something!

CBA is currently developing a strategy to innovate and partner with the industry . https://bsivc.blogspot.com/2020/02/x15-cbas-fintech-incubator-25-startups.html?m=1

Enterprises reach a lid or a barrier - and that lid is usually defined by its leader - how do they break through? 

Building partnerships with startups that as innovative companies have the potential to replicate and add to the enterprise’s strategy and can provide them with valuable access to additional areas.

A win win - for startup and enterprise 

While the enterprise receives assistance from a team who can work on one issue, quickly and efficiently, the startup can gain access to the thoughts and processes used in an entire corporation, providing them with new insights and allowing them to create solutions for the problems which they otherwise wouldn’t have known existed.

 Smart company  identifies 4 things to do to work with an enterprise  

1. Nail the basics get your branding right 

Have a slick website with active social media channels. It is likely to be here that you’ll establish the initial contact with corporations. It’s free airtime and if you draft the message correctly, you can really gain some traction. 

Here’s a checklist.

• A branded (.com or .com.au) domain.
• A simple, modern website design that adapts to mobile devices.
• Basic information on your website (such as your company profile, contact details, office addresses).
• A local Google listing which is done through Google My Business.
• Active accounts on social media channels.
• Regular relevant articles
• A list of your  ideal clients 
• A strategy to meet them 

Once you’ve got the basics down, it’s time to get knocking on the doors of these enterprises.

2. Build yourself as a thought-leader 

Get yourself out their - connect , contribute , collaborate and do so consistently - be part of a bbg forum. 

Think outside the box - create keynotes - become a representative of your business and its brand. Ensure your keynotes tell a great story !!

People remember stories . 

Present at one or more of the bbg forums held each month - www.bbg.business 

Attend industry events, send info to journos; joining online discussions. 

Join us on 25th Feb with Kate Engler and Finns our where the Journo s hang out.

3. Understand your value proposition to the enterprise 

• Are you providing a vitamin or a pain killer? 
• What problem are you solving for the enterprise?
• What is your value proposition to the enterprise ?
• Make it simple for enterprise to transact.
• How do you become an integral partner for the business, not just another vendor? 

Solve the enterprises needs . Be clear on who in the organisation will be dealing with you and find out their pain point.

Articulate those pain points and be clear on how those pain points will be solved.

4. Take action - Seize opportunities with both hands 

Be able to seize the  opportunity when it presents itself, and look to continuously adapt and change as your industry is disrupted..... And it will be disrupted.

Partnerships with enterprises is the bomb!

These partnerships give you as an SME the opportunity to truly accelerate your trajectory, and provide you with a potential solid cash flow! 

Take Action 

If you have a product or service that can solve an enterprise’s  pain point.... join us at our enterprise forum on 4th Tuesday of each month. 

https://www.bbg.business/bbg-events