BBG Docklands first Think Tank

Problem of a member - Closing a sale - conversion is very time consuming

Clients do not understand the value of our service

We build apps and web  sited 

1. Average Cost of an App build 30k-100k
2. Average cost of a Web Site $5k

12 gems from the Thinktank taster at Docklands :-

Table 1 

1, Can you measure cost of acquisition

2. Systemise your conversion process - can it be simplified?
3. Do a mockup of your product at no cost to them 

Table 2 

4.  Can you quantify the cost and determine whether the process will s in fact viable (what you can measure you can manage 

5.  Can you coordinate bringing stakeholders together and develop solutions live on whiteboard with them

6. What happens before the proposal is important the fact find - what are the triggers - this is the relationship building and investment is needed (time 

Table 3 

7.  Meet face to face with client - proposal and SOA is just a formality 

8. All you need to know - should be done face to face - handle objections becomes easier 

9. Tell us about the value - not the cost - focus on the saving or money you will make if the Value is more than cost - it becomes a no brainer 

10. Breaking down the proposal into bite size chunks - start the job with a $1000 piece of work 

11. Provide a Risk Guarantee - warranty - if something goes wrong 

12. Have the champions  in the business in the meeting and get them to build the proposal with you - get them engaged 

In the room, we had 600 years of experience that were giving the member  lateral solutions - The lesson - We can all learn from someone in the room, and if we liik to add value with a spirit of generosity, everyone wins. 

BBGs goal is to create this Collective Trust where people feel motivated to help someone else.