People should only give referrals (referron) to people they know, like and trust.
To get a referral , you must be referrable -
An absolute prerequisite is that you need to have a great product or service - you need to go beyond
- provide a wow service-
- helping the customer profit more or produce more
- provide a value to the customer
Giving a Referral (making a referron) is a risk - the person is risking his reputation that the business will provide a great product or service to the referred person . They need to have trust and faith in you that you will provide an exemplary service
5 Gems to be referrable
1. Be likeable
2. Be reliable - be there when the customer needs you - be the best -
3. Be the expert in your field that breeds customer confidence - have a track record
4. Be trustworthy - you will act in the customers best interest
5. Be a resource in your field
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