Tony Dowling of the CEO Institute on referron

Steps to Signing up to referron

Register for referron  (either on the phone by downloading the referron app on the "app store" or "google play" or on www.referron.com)

Updating information on the phone:-

Register from the Phone App

• 1.      Download the App
• 2.      Sign up with your email (if you have not signed in before or login with your email if you already have registered with Referron)
• 3.      Register with your email and tel #, and create a password. 
• 4.     Allow Referron to Cache your contacts on your phone, so that you are able to refer people from your contact list... making it easy to refer people in your contacts to people that you know like and trust. 
•         Complete Profile… click picture and take picture of yourself,

You should now be ready to refer

• YOU ARE READY TO REFER AND GET REFERRED AND SEND YOUR VCARD TO PEOPLE YOU MEET OR WANT TO GET IN TOUCH WITH 
•   If you want to send a VCard to somebody - press "send vcard" on Left Hand Side of Page. This will send an sms of your vcard that will enable your contact to update your details on their phone. It will also invite them to connect with you on referon! 
•    Under menu, you can review all the vcards that you have sent - keeping track of the people you send cards to!
•     Press "Service Seeker" (who do you want to refer) - this will take you to your contact list, groups, linked in or add a new user to find your service seeker and choose that person (its generally best to type in name and press the blue search button)
•     Press ""Service Provider (who do you want to refer this person to?) - this will take you to your contact list, groups, linked in or add a new user to find your service seeker and choose that person (its generally best to type in name and press the blue search button)
•     Type in a message
•     Press send referral

  
    RESULTS OF THE REFERRRAL
   Each party will get an email, and that referral will be tracked by all parties in their respective referron portals on the referron website! 

   TO GET MORE OUT OF YOUR REFERRON 

•    GO TO MENU ON TOP right hand side of page
•    My Profile - update your profile at any time 
•    Connections - review profiles of your connections
•    Activities -
•    Review all your activities on referron
•    Redeem rewards that have been issued 
•    Update the status of the referrals 
•    Messages - review and respond to your referron messsages
•    Add a new Contact
•    Invite a person on referron via SMS
•    Review your sent VCARD List
•    Settings - 
•    Social connections – connect with facebook and linked in
•    Update your rewards that you want to give your champion and your leads
•    Default messages - to make your message faster - you can create default messages
•    Accesibility - Adjust font size of the app
•    Send feedback to our developers so we can improve the app. Also see frequently asked questions to help you with your user experience
•    Cache settings - sync your groups - if you have updated your contact list and want to update your referron list on your phone. 

• In suummary

• Connections - Invite people to connect or check your connections – by clicking going to the menu button on the top right hand side of the page and click “Connections” or sending them a VCard
• Refer people from  linkedin contacts, phone contacts or new contacts, your favourites, your existing Referron connections or groups that you belong to.
• Manage - The activities button enables you to identify all activities that has occurred on your Referron account. You are able to manage your referrals (which will update your referral CRM) , and redeem your rewards from your phone

Messaging
The messaging function allows organisations that are connected to you, to send you offers.  

• Click the messaging function to see who has sent you a message.
• click reply to message the sender back (Button on RHS)
• click R to refer the sender to someone that you know (Button in Middle)
• Call to action on the right (button on LHS)
• The LHS putton has an option to login to your portal

From the Website Portal 

Steps
Go to your web portal (Login at www.referron.com)
Once you have registered (or register directly from the portal)

Go to Profile

•          Fill out your profile on your portal 
•           Connect to Linked and Facebook contacts
•           Download your logos and public profiles 
• ·        You have the ability to change your profiles,logos,emails and passwords

Go to Public Profile

·         Create or change your public url (this is your link that will enable your connections to connect with you on Referron) 

·         Create a story (a few sentences about you, who you are and what you are about)

Go to Rewards

·         Create rewards for your champions and leads

·         Manage your rewards online

Go to Build your Network

·         Send Invitations via email or sms

·         Use the website buttons to promote your Referron portal on your websites, blogs and email signatures

·         Import Contacts – You have the ability to import contacts from your lists

Go to Referral Activity

This is your Referron CRM , that you can measure, track and comment on your referrals received and sent . All info can be exported via APIs or CSV files to your servers or CRMs 

Go to Dashboard

This gives you analytics of your referral activity

Managing Referrals of a group or Company

For those of you who wish to create and manage referrals of a specific group, and enable members of a group to be connected with each other. 
Referron has the capability to manage and measure referrals of a company or network group 

For those of you who wish to create specific groups for your connections to have access to each other, this can be done (create your own "inner circle" or "referral network" )

Messaging

Send messages direct to the mobile phones of your connections or group you select - instant, direct and in their hand at the click of a button.  

• Create messages and call to actions from the Message tab in your members portal.
• These messages can be sent to all your connections or specific groups that you choose.
• You are able to create normal text messaging, html messaging or emails direct from websites
• You can create your own call to action buttons. 
• Review your messages received, sent and archived

For more information about referron and how to use it, these links may be useful...

     http://www.referron.com
http://www.referron.com/blog/
http://bsiconnect.blogspot.com.au/ 

Happy referring!

Noel Allnutt - an IT Sales Guru - talks about referron

An email sent to a potential accounting firm re referron

Hi Carl

Referron is a Social Referral Network called referron see www.referron.com

Referron enables you to refer and get referred to someone you know like and trust, within 3 taps of your phone. Referrals are tracked, measured and you have the ability to reward referrals.

It has a fully functional CRM for your referrals in the portal… (login function in www.referron.com )

Free to join/ download/ refer and 1^st 3 referrals  free…

Thereafter $20 per month or $200 per year per person – with enterprise deals.

Referron pays up to 40% of every client referred from our affiliates

Sales opportunities

1. Accounting/Consulting/ Professional Services firm – MEASURING REFERRAL ACTIVITY and REWARDING STAFF -one of the key kpi’s is to generate business from the firm… business as you know comes from leads/ proposals and sales… .referron captures the leads! When Tanya (a senior , comes in for a review – the manager pulls up a list of her referrals for a year/ tracked to business generated from the accounting system and crm – so it will say… Tanya has referred 30 people, turned into 5 clients and brought in 60k of business to the firm
2. Restaurant/ Café/ Microbusiness – rewarding and ENGAGING CUSTOMERS if they have a great service/product – asks clients to refer and they can offer a reward (ie a 2 for 1 meal/ a free coffee or anything they want – which will be able to be redeemed from the phone
3. HR Department – ENGAGEMENT OF STAFF -engaging staff – an it person is needed to the it department – a brief sent to employees asking them to refer someone they know like and trust that fits the brief…. For every referral… the HR dept pays the employee $25 for taking the time to refer the lead; for every referral interviewed , they pay the employee $500 and for every referral employed, they pay the employee $5k – the company ios building up a superb database, of their employees contact who they know like and trust!
4. Mazda doing a campaign engaging their customers and 1m + social network base – at the moment they have a huge social network database –  but they not being engaged or mobilised into new sales – ENGAGING SOCIAL NETWORKS -  they are encouraging their customers/friends/networks to join referron, and if they make a referral to a friend who buys a mazda – they will get $100 – this is mobilising their social networks
5. Mcdonalds – ENTICING CUSTOMERS AND BUILDING DATABASES if they have a campaign to reward everyone who refers a lead  to them , they  can say that on 1 August they will be doing a 2 for 1 campaign between 12pm and 3 pm … these people (the referrer and lead , can redeem their rewards at any mcdonalds – where the person at the counter redeems the voucher from the customers phone…
6. Mcdonalds can be replaced with any business.

 What does this mean to your accounting firm?

I have been testing out the DC model in Sydney with my clients, using Referron as a methodology to track my referrals to me and referrals I have made….

Over the past 6 weeks I have received 118 referrals for me to follow up…and made 600+ referrals to my network.  

If you would like proof of this… just email me and I will send you snapshots of my portal!

• It is an amazing tool to enable you to grow your business… you can promote it as a product developed by a part of the BSI group  that owns 10X –
• It is super cheap to use… and hugely powerful for your business … it provides all the tracking requirements that will be needed for our DC/Network Model.
• It enables you to refer someone to a business within 3 taps of the phone….. at the time you think of the opportunity.
• It will also grow your network!
• It enables to encourage people to connect wiith you on your signature and your website (go to promote on your portal! )

It    It will take me no more than 15 minutes to have you set up and ready to use referron…. 

       An enterprise or group can track referrals made and given to and from  their team, and the tool can be used to engage a business’s  staff and customers with you on a number of levels.

Here are some sites/ commentaries:- http://bsiconnect.blogspot.com.au/

Ash Roy ‏@Productivepal 16 Jul - 3 critical ways Referron can transform #networking, #referrals and #sales http://bit.ly/1anKCS9c

Launched 6 weeks ago and have +1000 users and growing!

Would love your feedback!

Best

Ivan

Marcus Batten on Referron

Explanation to what Referron is about in a few sentences!

• Referron enables you to refer and get referred by people you know like and trust, track your referrals, reward and get rewarded.
• Easy to refer …. With 3 taps of your phone!!
• It becomes addictive, and helps people grow their business!!

Free to download, refer and get referred and then 200 per annum for unlimited referrals and a referral CRM on the backend and an ability to mobilise your social network!

Happy referring

8 reasons to referron

connect with me on referron . I have had 114 referrals since its launch 6 weeks ago!

http://members.referron.com/bsivc

Referron enables you to refer to and get referred by someone you know like and trust within 3 taps of your phone.

- enables you to refer on he fly

- enables you to track and reward your referrals from your own referron portal.

- enables you to mobilise your social network to take action

- allows you to engage with your social network

- enables you to encourage people to connect with you on your blogs, web pages, social networks and emails

- enables you to identify who your advocates are and nurture them

- keeps you top of mind with people who know like and trust you

- free to download and refer, and your first 3 referrals a moth are free, thereafter, a nominal fee per month

The more you refer to people who know, like and trust you, the more referrals you will get.(the law of reciprocation)

Don't forget to ask or the referral

By phil case :- http://www.getfluid.com/dont-forget-to-ask-for-the-referral/

A prospect who has been referred to you is five times as likely to buy from you as any other type of prospect. So you’d think salespeople would become masters at requesting and using referrals.

You’d be wrong.

Too many salespeople, business owners and professionals make the same mistakes over and over again, costing themselves sales and profits. That’s deadly to your career and your business. Here are the common behaviors to avoid:

1. Not asking
Whether it is out of fear of being rejected or because they don’t want to appear as a pest, many—if not most—salespeople simply don’t ask in the first place. Understand this, however: If you’ve delivered a great product and/or service, your customer wants to give you referrals. You just need to ask.

2. Asking at the wrong time
If you ask for referrals before your prospect has had a chance to become your customer and develop sufficient trust in you, you’ll be shot down every time. Worse, it will harm your relationship with your prospect. The best time to ask for referrals is after you’ve delivered value. Once you, your company and your product have proven yourselves, you have a green light.

3. Not asking everyone
Everybody in your network who knows and trusts you is a potential source of referrals. Don’t ignore anyone.

4. Being too broad when asking
The average person knows hundreds of people. But that’s too big a mental database for most people to sift through at once. Instead, help them narrow their focus: “Who else in your family. . .”; “Who else in your company. . .”; or “Who else among your colleagues. . .”

5. Not asking often enough
When it comes to requesting referrals, once is not enough. People meet people. Companies grow and shrink. People who didn’t have a need last year may have a need this year. So ask periodically. (Daily might be a little too often.)

6. Failing to follow up
Too many salespeople are bad at follow-up in general. But when you fail to follow up with a referral, it makes the person who referred you look bad as well. When someone gives you a referral, treat it with VIP status.

7. Not rewarding referrals
If you gave someone a referral and they didn’t acknowledge it, you wouldn’t be very likely to give them any more in the future. By contrast, if you received a thank-you note, a gift or a check from them, you’d keep your eyes and ears peeled for more opportunities. Be sure to reward the people who provide you with referrals, ideally as soon as they provide one, and again if the referral ends up buying.

How to make it easy for your client to refer!

http://jason-norris.tumblr.com/ article by Jason  Morris

How do you go from “thank you for the referral” to transitioning it into a paying client? 

Often times, your current Clients know of people within their circle/network who need the services you offer.  Often times Clients will even tell you about a prospect “my friend is looking for someone like you to…”  Problem is, often times Clients get caught up, get busy and forget to connect you with the prospect. 

In this case, if you don’t want to lose the prospect, you need to take initiative.  Don’t just wait for your Client to make the connection for you, it might never happen. And, if it doesn’t happen, it does you no good! 

The simplest way to transition a Client referral into a prospect is to take action immediately.  Thank them for the referral, and don’t be shy to tell them how referrals are a big part of how your business grows.  Politely offer your Client to contact the prospect via e-mail directly so this way you can answer any questions they may have right then and there. 

Also, let your Client know that in your e-mail communication to the prospect you will let them know that the referral comes from them.

Be sure to highlight what you’ve done for the referring client.  

Lastly, when booking your initial meeting with you prospect do so on neutral territory.  I once read that the best way to introduce your new pet to your current pet is on a level playing field, so in other words, anywhere unfamiliar to both pets.  I feel the best way to meet prospects is to do so on a level playing field, too.  Most people will not turn down mid-afternoon caffeine, and I get a better sense of them in an informal setting than I do in a corporate conference room.

Or JUST USE REFERRON!

The the best kind of business is repeat business and the best promotion always comes from someone else.

Remember shopping with your grandmother?  Remember that corner store she used to go buy everything she needed from and everyone knew everyone else?  That corner store didn’t need to advertise, did it?

In today’s “connected” world, everyone seems to know everyone else, too.  Just like your grandmother’s corner store.  The big difference is that it is much easier today to get new customers than it was back then.  It’s also a lot easier to lose them, too.  In our current economy, word of mouth can make or break you. 

The best kind of business is repeat business and the best promotion always comes from someone else. 

It’s not with a sophisticated loyalty plan or some clever referral program that you will get an army of loyal customers or followers.  Even though our world has changed in terms of reach and access, the way we think of service hasn’t changed much at all. 

Use the same manners and principles your grandparents used to grow their businesses into today’s current economy and you too won’t need to advertise much at all.